The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism

Determinants of the mental health status of university students in Japan: comparison between pandemic and recession periods during the 7th wave of COVID-19

Introduction

Although the number of identified coronavirus disease 2019 (COVID-19) cases and deaths has decreased, the repetitive crest-trough pattern of the spread of COVID-19 has yet to cease. The current situation may affect the mental health status of university students who are distracted in their academic and daily lives by the pandemic. This cross-sectional study aimed to identify the determinant factors of the mental health status of Japanese university students before and in the middle of the 7th wave of the pandemic, one of the largest waves to be experienced in Japan.

Method

A survey was administered to two groups of students during the recession period between the 6th and 7th waves (n = 156) and during the 7th wave of the pandemic (n = 97).

Results

T-tests showed no statistically significant differences between the two groups in Perceived Stress Scale (PSS) scores, while the COVID-19 anxiety scores (p < 0.001) and General Health Questionnaire (GHQ) scores were significantly higher in the Pandemic period group (p = 0.011). The multiple regression model indicated that PSS scores were the only determinant of GHQ scores in the Pandemic period group.

Discussion

The results indicate that stressful life events, such as the COVID-19 pandemic and daily hassles, which are measured by the PSS, affect students' mental health differently. Therefore, the author submits that school counselors should provide counseling to students to reduce anxiety caused by daily hassles, during recession and pandemic periods. Students also require assistance with the reduction of stress and anxiety caused by daily hassles, regardless of the pandemic situation.

Changes in travel behaviors and intentions during the COVID-19 pandemic and recovery period: A case study of China

The COVID-19 pandemic severely hit the tourism industry in China and worldwide. Chinese government adopted extensive nonpharmaceutical interventions (NPIs) to control it. COVID-19 has been well under control since April 2020 and China entered into a unique recovering period. The aim of this study is to examine how the COVID-19 pandemic changed residents' travel behaviors and intentions and investigate the theoretical factors associated with these changes during the pandemic and the recovery period. This study used a mixed-methods approach by combining quantitative surveys (N = 1,423) and qualitative interviews (N = 34). We extended the theory of planned behavior (TPB) to include other emerging factors in the context of the COVID-19 pandemic, such as risk perception, tourist trust, and charitable attitude. Our findings show that COVID-19 changed respondents' travel preferences in different ways, for example, tend to choose natural/outdoor/uncrowded attractions over cultural/indoor/crowded attractions. Second, respondents' domestic travel behaviors and intentions were positively associated with constructs in TPB, charitable attitude to contribute to the recovery of the tourism industry, tourists' trust in domestic COVID-19 control, and awareness of destinations' promotion strategies, while domestic travel intentions were negatively associated with risk perception. Third, concerns about the international COVID-19 control and travel restrictions were the two major factors affecting residents' intentions to travel abroad. Finally, we highlighted the management implications including implementing strict preventive measures while improving the effectiveness, increasing tourists’ trust, and adopting diverse marketing and promotion strategies.

Applying a Goal-Directed Behavior Model to Determine Risk Perception of COVID-19 and War on Potential Travelers' Behavioral Intentions

The purpose of this study is to verify the influence of the relationship between risk perception of COVID-19 and the war-applied Model of Goal-directed Behavior (MGB) based on stimulus-organism-response (SOR) and potential travelers' behavioral intention. In addition, this study attempted to verify the relationship among uncertainty toward international travel, mental well-being toward international travel, and desire toward travelers' behavioral intention. Moreover, we examined the moderating effect of gender (female vs. male) among all variables for dependents. The survey was conducted on potential travelers in Korea. As for the survey period, a survey was conducted for one month beginning on 2 September 2022. Of the total 413 surveys, 361 surveys were used for the final analysis, and 52 unfaithful surveys were excluded. In addition, demographic, CFA, correlation analysis, structural equation modeling, and moderation effect analysis were verified using SPSS and AMOS. For the data analysis, we used SPSS 18.0 and Amos 20.0 to perform factor analysis and SEM. Significant effects were found in support for Hypotheses 1-5. Further, when it comes to the difference of gender on the relationship between all the variables, while no significant effect was found for Hypotheses 6a,c,e,g, a significant effect was found for Hypotheses 6b,d,f. Thus, H6a,c,e were rejected and H6b,d,f were supported. It was found that females had a greater influence on mental health and desire for overseas travel than males, but it was found that there was no difference between females and males in the relationship between desire and behavioral intention. Therefore, it was possible to verify that the MGB desire is an important psychological variable for both females and males. Furthermore, these findings offer academic practical implications to travel and tourism companies by presenting basic data based on the results of empirical research analysis in the context of the current dangerous situation.

Research on the Influence Mechanism of Intention to Proximity Travel under the COVID-19

The outbreak of COVID-19 has brought increasing attention to proximity travel. This mode of travel is a convenient travel setup for both tourists and neighboring destinations. With the help of the model of goal-directed behavior (MGB), this study investigates the influence of tourists' perception of epidemic risk on their intentions for proximity travel during the normalization of epidemic prevention and control. This study takes Shenzhen, China as the research area, and carried out the investigation in the context of normalization of the epidemic in China. A total of 489 pieces of valid sample data were collected through questionnaire surveys. Statistical analysis software, such as SPSS26.0 and AMOS23.0, were used to analyze the collected data information quantitatively, including descriptive statistical analysis, reliability and validity test, CFA and SEM. The results showed that attitude, subjective norms, positive anticipated emotions, and perceptual behavior control have significant positive effects on travel desire. Travel desire has a significant positive impact on travel intention, whereas negative anticipated emotions have no significant effect on travel desire. Meanwhile, the epidemic risk perception has a significant positive effect on attitudinal travel desire and travel intention. Under the background of the COVID-19, the stronger that the epidemic risk is perceived by tourists, the more the desire and intention to proximity travel are enhanced.

Examining the Impact of COVID-19 on Entrepreneurial Intention through a Stimulus–Organism–Response Perspective

Among scholars, there is an interest in understanding how entrepreneurial behavior is influenced by the consequences of crises. The COVID-19 pandemic may negatively or positively affect individuals’ behavior, including entrepreneurial intention. Thus, this paper seeks to study whether or not the economic shock caused by the pandemic reinforces the intention to start a business. The research was administered at the individual level by distributing a structured survey. The hypotheses were developed based on a unique conceptual framework integrating the planned behavior theory and a stimulus–organism–response perspective. The relationships were tested using the structural equation modeling method with an original dataset of more than 800 respondents from three post-communist transition countries. The results indicate that the COVID-19 pandemic, seen as an opportunity, positively influences both the antecedents of entrepreneurial intention and individuals’ intention to start a business. The message that these findings convey is that, even in crises, there are opportunities from which one can benefit, including the individual’s propensity to engage in startup activities. By examining the impact of the COVID-19 crisis on entrepreneurial behavior, educational institutions and policymakers can design effective policies to foster entrepreneurship and reduce unemployment, particularly among the youth.

Social network analysis of tourism data: A case study of quarantine decisions in COVID-19 pandemic

Tourism is one of the most affected sector during the COVID-19 pandemic all over the world. Quarantine decisions are the leading measures taken in practice to reduce possible negative consequences of the COVID-19 pandemic. There is limited work in the literature on how to make the right quarantine decisions in a pandemic. Therefore, the aim of this study is to propose the use of social network analysis (SNA) based on tourism data to make the right quarantine decisions in the COVID-19 pandemic. A case study on quarantine decision is conducted based on data obtained from Turkish Statistical Institute to show how to perform SNA. Household domestic tourism survey is used as input data for SNA. The most critical region among 12 regions in Türkiye is Istanbul to decrease possible negative affect of COVID-19 pandemic on the tourism sector.

State versus action orientation and compliance during the COVID-19 pandemic in Indonesia

This study explored the roles of activity versus state direction in how Indonesians adhered to COVID-19 preventive behaviour using the theory of planned behaviour (TPB). A total of 615 participants were gathered through a web questionnaire containing 68 questions. Structural equation modelling (SEM) was used to determine the causal relationships of the latent variable construct. The results revealed that information sources positively influence both attitudes and subjective norms toward preventive behaviour. The results also support self-regulation as a moderator of the main intent-behaviour relationship. Moreover, state-oriented people cannot self-regulate their behaviour to comply with COVID-19 protocols. This investigation provides productive experiences for strategists and managers to improve COVID-19 compliance. This paper's analysis also contributes to literature by revealing the intention to comply with COVID-19 protocols by emphasizing the role of self-regulation. The findings are relevant to practitioners and policymakers in the field of public health and managing of human behavior, particularly to improve of compliance with COVID-19 prevention. Therefore, governments or public health organizations can be utilized to improve the number of individuals who practice COVID-19 preventative behaviours now and in the future, but various factors must be addressed. Future directions and recommendations for improving TPB are suggested.

Public transit travel choice in the post COVID-19 pandemic era: An application of the extended Theory of Planned behavior

It is widely reported that the COVID-19 pandemic has reduced ridership and brought severe challenges to urban public transit systems in many countries. The impact of the COVID-19 pandemic on individual people's choice of public transit may continue for a while after the peak of the crisis. However, there is insufficient detailed knowledge of how individuals respond in the post-pandemic context and make choices on public transit travel. This paper contributes fresh evidence for this by looking at Beijing as a case. The theoretical framework of the Theory of Planned Behavior is used to model individuals' public transit travel choice-making processes along with three additional constructs representing the impact of the pandemic and the nature of urban mobility behaviors, namely perceived knowledge of COVID-19, the psychological risks of COVID-19, and travel habits. Structural equation modeling is used in model estimation. We point out that there may be potential differences between the effects and meanings of model constructs in the post-pandemic context and in normal daily context. Interestingly, despite the higher psychological risk's negative effects, higher perceived knowledge of COVID-19 has significantly positive effects on people's decision-making processes. A strong pre-pandemic personal habit of traveling by public transit has significant and positive effects on post-pandemic intention and perceived behavioral control. Group comparisons show that "captive" transit users have higher psychological risk of COVID-19 than "choice" transit users, yet their transit use decisions are less influenced by it. Based on the modeling results, more behavioral experiments are needed to further inform efficient policy-making.

Meet Your Digital Twin in Space? Profiling International Expat’s Readiness for Metaverse Space Travel, Tech-Savviness, COVID-19 Travel Anxiety, and Travel Fear of Missing Out

The metaverse promises an unimaginable future for digital travelers by enabling them to gain unique experiences (e.g., space travel) that would otherwise be impossible in non-virtual reality. Moreover, COVID-19 travel anxiety has triggered growing interest in virtual environments (e.g., metaverse travel) in the aftermath of the pandemic. The cost-conscious and tech-savvy behavior of travelers has been resurrected in the ‘new normal’; however, the fear of missing out (FOMO) is now dictating travelers’ choices for newness, immersive and rewarding travel experiences. To address these emerging trends, promising new technologies, and untested relationships, the present study explored the effects of COVID-19 travel anxiety on the readiness for metaverse space travel. In addition, the moderating influence of tech savviness and travel FOMO was tested on this relationship. Drawing on data of international expats (N = 386) in UAE, the finding based on structural equation modeling (SEM) revealed that the international expat’s readiness for metaverse space travel is positively influenced by their COVID-19 travel anxiety. Moreover, expats with high tendencies of travel FOMO and tech savviness will experience a stronger impact of COVID-19 travel anxiety on their readiness for metaverse space travel. These novel findings guided by prominent theories (e.g., self-determination, SOR, and protection motivation) offer new insights for policy makers and practitioners to strategically achieve digital-tourism transformation and sustainability through emerging and immersive metaverse technologies.

COVID-19 and Pro-environmental Behaviour at Destinations Amongst International Travellers

This paper investigates the COVID-19 pandemic, and its impact on pro-environmental behaviour of individuals travelling internationally for leisure and recreational purposes. The aim of this manuscript is to investigate a conceptual framework created through the examination of current existing literature in the field of tourism science. The conceptual framework, consisting of certain constructs of the health belief model (HBM), and the theory of planned behaviour (TPB), is applied and tested using a partial least-squares-structural equation modelling (PLS-SEM). Data were collected from participants who have travelled internationally before and during the outbreak of the COVID-19 pandemic, and those who plan to travel post-COVID-19 pandemic. Results revealed that the conceptual framework tested positively against existing theory, highlighting the key influencing factors in which COVID-19 is likely to have on future pro-environmental behaviour of individuals travelling internationally for leisure and recreational purposes. Moreover, perceived safety threat and outcome expectations have a positive impact on attitude; attitude has a positive impact on behavioural intentions; subjective norm has a positive impact on behavioural intentions, and perceived behavioural control has a positive impact on behavioural intentions. The study results identify practical and theoretical implications for global and travel companies and organisations, presenting opportunities to adjust environmental policies and procedures accordingly, whilst identifying the most effective marketing and management strategies to rebuild a collapsed global travel industry.

Luxury Tourism Consumption in the Accommodation Sector: The Mediation Role of Destination Brand Love for Potential Tourists

The present study aims to investigate the determinants of luxury hotel choice, while also analyzing hotels’ ability to promote their related destination. The relationship between Destination Brand Love, and the antecedent factors which determine the choices of potential tourists in the Italian territory were studied. Four hundred and seventy-eight potential tourists were recruited via an online questionnaire, which indicated their love for a non-visited destination. Structural equation modeling was used for model estimation. This study contrasts with the previous literature and shows that potential tourists formed a strong bond with a destination brand, demonstrating that Destination Brand Love was not only a post-travel bond. The findings prompted important suggestions relating to symbolic consumption and the emotional aspects of a luxury hotel experience. The predictors (Desire, Attitude Toward Act, Subjective Norms, and CBI) emerged as good antecedents for behavioral intention. Moreover, it emerged that Destination Brand Love mediates the relationship between predictors, behavioral intentions, and loyalty. This study improves the sparse literature on Destination Brand Love, and it offers a new perspective on the luxury hotel sector in the Italian territory. Incorporating potential tourists into Destination Brand Love studies could have both theoretical and practical value, and it also provides advantages for territory marketing.

The Effects of Media Encouragements on Coronavirus Vaccination Decision and Public Interest in Traveling Abroad

A lack of knowledge exists about individuals’ vaccination decisions and their relation to their tourism behaviors. In this regard, this study examines the willingness of international travelers to take a COVID-19 vaccine prior to traveling. A quantitative research design with a survey method and the ordinary least square (OLS) multiple regression analysis was used to test the hypotheses. The media encouragement positively affected the travelers’ attitude toward the behavior and their injunctive social norm, whereas the travelers’ attitude toward the behavior and injunctive social norm positively affected their COVID-19 vaccination intention. The regression results also proved the mediating effect of both attitudes toward the behavior and injunctive social norm in the relationship between media encouragement and COVID-19 vaccination intention. This research successfully provided evidence regarding the role of media encouragement in travelers’ willingness to take the COVID-19 vaccination.

The Bridge at the End of the World: Linking Expat’s Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for “Greatest of All Trips”

The rebirth of global tourism with a massive rebound is anticipated due to an emerging touristic behavior coined as vaxication (i.e., post-vaccination travel). Despite the ongoing fatigue triggered by the COVID-19 pandemic, travelers’ fear of missing out (FOMO), and destination crisis marketing (DCM) can further accelerate travelers’ momentum towards vaxication. To address this critical knowledge gap in COVID-19 tourism, the present study aimed to examine the effect of pandemic fatigue on vaxication intention for the greatest of all trips (GOAT) under the moderating influence of travel FOMO and destination crisis marketing. Drawing on data of international expatriates in the United Arab Emirates (N = 356) and using covariance-based structural equation modeling with Mplus, the findings provide new evidence supporting a positive impact of international expat’s pandemic fatigue on vaxication intention for GOAT. Interestingly, this relationship is significantly reinforced by the international expat’s travel FOMO as well as tourism destinations switching gears from ‘managing crisis’ to ‘marketing crisis’. Based on prominent theories (i.e., theory of planned behavior, cognitive load theory, and protection motivation theory) and newly developed scales (i.e., travel FOMO and destination crisis marketing), the study implications are directed towards an outpacing trajectory of global tourism return prompted by pandemic fatigue, travel FOMO, destination crisis marketing, and vaxication intention for the greatest of all trips.

A COVID-19 disruption: The great acceleration of digitally planned and transformed behaviors in Thailand

The Coronavirus Disease 2019 (COVID-19) pandemic has reshaped human behaviors and switched communication systems from face-to-face to digital communication technologies. This study aimed to examine how digital transformation practices affect human behavioral change digitally, and how perceived COVID-19 severity affects digital transformation practices and behavioral decisions. We use the traditional theory of planned behavior (TPB) to determine new behavioral roles in the digital era, namely digitally planned and transformed behavior. The quantitative survey method was designed to collect cross-sectional data from 550 Thai citizens to provide the conceptual evidence of key proximal measures of digital attitude, digital social norms, digital behavioral control perception, and the digital behavioral decision to predict digitally planned and transformed behavior. The results show that people are more likely to digitalize than before, which predicts the decision to behave digitally at 93.9% of the variability, more than 75% of the predictive power of the total variance suggested by Hair, Ringle, and Sarstedt [1]. However, the higher the COVID-19 severity, the more likely digital transformation is impactful (β = 0.481). This study provides interesting evidence that people struggle to transform their digital behavior during the pandemic. We demonstrate that digital transformation can offer the desired consequences by cultivating digital attitudes, promoting digital social norms, increasing digital behavioral control perception, and enhancing digital behavioral decisions.

Attribution Model of Travel Intention to Internet Celebrity Spots: A Systematic Exploration Based on Psychological Perspective

Previous studies have shown that the empathy process is the main driving factor that triggers tourists’ intention to visit Internet celebrity spots. However, the academic community has not yet formed a unified understanding of the concrete mechanism. Based on this, this study combines the connotations of meme theory and empathy theory and applies Structural Equation Modeling (SEM) to empirically analyze 340 valid samples of Internet celebrity spots visitors to explore the influence mechanism of attributional factors on travel intention. The result shows that mechanism of travel intention can be presented as a psychological model in which travel attribution of tourists to visit Internet celebrity spots is the independent variable, the travel intention is the dependent variable, and the empathy process is the intermediary variable. The influence intensity of internal attribution on affective empathy is higher than that of external attribution, while the influence intensity of external attribution on cognitive empathy has a comparative advantage, and there is a significant difference between them. Empathy process has a significant mediating effect on the relationship between travel attribution and travel intention of tourists to visit Internet celebrity spots, and the mediating effect of affective empathy is significantly greater than that of cognitive empathy. Overall, this study reveals the segmentation elements with strong explanatory power in the behavior of “internet celebrity spots punch in,” examines the practical effect of empathy process in the behavioral intention of traveling, and provides a theoretical reference for the transformation and upgrading of tourist destinations and marketing planning of online communication in the future.

Innovative Activity in SMEs: Critical Success Factors to Achieve Sustainable Business Growth

During the pandemic, the tourism and hospitality sector was one of the worst-hit sectors in Seychelles. Due to the uncertainties in the 'new normal' environment, businesses had to devise strategies and tactics to survive and emerge from the turmoil. This event or the new normal was unexpected, and there is a lack of studies on this phenomenon in Seychelles. This qualitative study aimed to ascertain the impact of the pandemic and, subsequently, the tactics and strategies to survive and sustain the growth of SMEs in Seychelles. This research was a qualitative study in which semi-structured open-ended interviews were conducted. The objective was to collect in-depth data from the target population who were owners or operators of SMEs engaged in the tourism sector in Seychelles. Judgemental sampling was utilized. The researcher's professional judgment was used to select the participants who could enable the researcher to address the research questions. A total of six business owners were interviewed. The thematic analysis identified the themes that emerged from collected through interviews and transcribed data. The key impact of the pandemic uncovered in this study encompass increased uncertainty, a drop in sales leading to cash flow shortage, changes in customers, and an increase in operating costs. The main strategies to deal with the effect of the pandemic include cost-cutting, managing cash on hand, CSR involvement, flexible pricing, and implementing intensive growth strategies. The results are expected to provide policymakers in Seychelles with additional information that could be useful in forming policies that would help ease the struggles that businesses are encountering. The study also suggested that SMEs be more innovative and search for new opportunities to sustain and grow. To the researcher's knowledge, this is among the first studies exploring the impact of the COVID-19 on SMEs in the tourism sector in Seychelles.

Can Post-Vaccine ‘Vaxication’ Rejuvenate Global Tourism? Nexus between COVID-19 Branded Destination Safety, Travel Shaming, Incentives and the Rise of Vaxication Travel

Vaxication (i.e., post-vaccination travel) and branding destinations for COVID-19 safety have emerged as the cornerstones to fully rebound global tourism. Numerous destination brands are now stimulating tourism demand through realigned travel incentives specifically for fully vaccinated travelers. However, there is growing fear and incidents of travel shaming across destinations, especially due to the recent outbreaks of the highly contagious COVID-19 ‘delta and omicron’ variants. Addressing this critical research gap, the present study makes pioneering efforts to empirically examine the effects of COVID-19 branded destination safety (CBDS) on vaxication intentions, under the moderating influence of travel shaming and travel incentives. Drawing on study data from 560 fully-vaccinated residents from Hawaii, United States and structural equation modeling (SEM) with Mplus, the evidence suggests that the positive impact of CBDS on vaxication intention can be further strengthened by travel incentives, or weakened when travel shaming picks up more momentum. Besides the validation of newly developed scales, the study offers strategic insights based on dominant theories (e.g., theory of planned behavior and protection motivation theory) to interpret the changing tourism demand, and to transform the emerging challenges into opportunities through and beyond the pandemic.

Impact of the COVID-19 on the Destination Choices of Hungarian Tourists: A Comparative Analysis

The pandemic caused by the SARS-CoV-2 virus (COVID-19) has transformed the tourism sector to an unprecedented extent, creating new challenges and new development paths. Although the recovery of tourism is fraught with uncertainties, the changes in tourists’ travel habits offer a unique opportunity for tourism to recover in a way that respects the principles of sustainable development. Several international studies suggest that the pandemic has significantly transformed tourists’ travel habits and destination choices, making them more environmentally conscious and shifting their preferences towards inland destinations close to nature. To test these claims, we examined tourists’ destination choices and the factors influencing them in a sample of 500 respondents in Hungary before the pandemic and after the restrictions on travel, businesses, gatherings, and mask requirements were lifted in the summer of 2021. Our results show that there was no significant change in the destination choices of the tourists surveyed. The main influences were the aspects of safety and comfort; the consideration of environmental concerns, despite our assumptions, did not play a significant role.

Health-Related Crises in Tourism Destination Management: A Systematic Review

Over the past two decades, the tourism industry has witnessed a range of health-related crises, with the recent outbreak of COVID-19 bringing the industry to a standstill. This systematic literature review serves to understand previous health crises, impacts, and consequences in the tourism industry and identify the current status, intellectual structure, and trends in this research field. A bibliometric analysis using VOSviewer and Gephi was performed over 63 journal articles from 2003 to 2021 indexed in Scopus. Results reveal a research focus shift towards sustainable tourism development. Moreover, the status quo indicates a need for closer research collaboration across continents and more interdisciplinary research in health science and tourism to better understand the broad impacts of pandemic outbreaks and generate new insights into this complex issue.

COVID-19 and the impact on rural and black church Congregants: Results of the C-M-C project

The COVID-19 pandemic has had devastating effects on Black and rural populations with a mortality rate among Blacks three times that of Whites and both rural and Black populations experiencing limited access to COVID-19 resources. The primary purpose of this study was to explore the health, financial, and psychological impact of COVID-19 among rural White Appalachian and Black nonrural central Kentucky church congregants. Secondarily we sought to examine the association between sociodemographics and behaviors, attitudes, and beliefs regarding COVID-19 and intent to vaccinate. We used a cross sectional survey design developed with the constructs of the Health Belief and Theory of Planned Behavior models. The majority of the 942 respondents were ≥36 years. A total of 54% were from central Kentucky, while 47.5% were from Appalachia. Among all participants, the pandemic worsened anxiety and depression and delayed access to medical care. There were no associations between sociodemographics and practicing COVID-19 prevention behaviors. Appalachian region was associated with financial burden and delay in medical care (p = 0.03). Appalachian respondents had lower perceived benefit and attitude for COVID-19 prevention behaviors (p = 0.004 and <0.001, respectively). Among all respondents, the perceived risk of contracting COVID was high (54%), yet 33.2% indicated unlikeliness to receive the COVID-19 vaccine if offered. The COVID-19 pandemic had a differential impact on White rural and Black nonrural populations. Nurses and public health officials should assess knowledge and explore patient's attitudes regarding COVID-19 prevention behaviors, as well as advocate for public health resources to reduce the differential impact of COVID-19 on these at-risk populations.

Are airline workers planning career turnover in a post-COVID-19 world? Assessing the impact of risk perception about virus infection and job instability

Airline workers have been suffering risks of job instability and virus infection since the outbreak of COVID-19. This research developed a novel framework explicating airline workers' career turnover decision formation by considering the influence of perceived risks of virus infection and job instability during the COVID-19. A quantitative approach using a survey method was utilized to attain research goals. Our empirical findings revealed that airline image, attitude, and commitment have a significant influence on employee career turnover intention. Both attitude and commitment were identified as essential mediators. In addition, perceived risks of virus infection and job instability significantly moderated the relationships among attitude, commitment, and employee career turnover intention. The effectiveness of the proposed theoretical framework for career turnover intention was demonstrated. Our findings help researchers and entrepreneurs find effectual ways to lower competent workers’ career turnover and raise their approach behaviors in a post-COVID-19 world.

Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience

This study investigates the effects of cognitive destination image shaped by media during the COVID-19 pandemic on willingness to support and post-pandemic travel intention. Drawing upon the concept of cognitive destination image and through an online self-administered survey, the effects of four factors including trust, crisis management, healthcare system, and solidarity on travel behavioral intention are compared based on tourists’ prior experience of a given destination. To achieve this aim, ten countries with different coping strategies, numbers of positive cases and mortality rate were studied. A total number of 518 useable questionnaires were collected from the prospect international tourists who followed news related to COVID-19 for one of the selected countries and plan to travel in the future. Partial least squares – structural equation modeling and multi-group analysis were used to test the model and hypotheses. The results showed the high predictive power of the model on post COVID-19 travel behavioral intention. The findings revealed the strong and positive effects of trust and healthcare system on behavioral intention of respondents without past experience to visit a destination, whereas the effect of solidarity on behavioral intention was identified much stronger for the prospect tourists with past experience of visiting a destination. This research provides unique theoretical contributions by investigating the effects of trust, crisis management, healthcare system, and solidarity shaped by media during COVID-19 outbreak as the components of cognitive destination image on future behavioral intention across past experience of visiting a destination. This study also provides insights on post-crisis recovery factors affecting travel behavioral intention and demand.

Students' Intention of Visiting Urban Green Spaces after the COVID-19 Lockdown in China

This study addresses students' perceptions of using urban green spaces (UGSs) after the easing of COVID-19 lockdown in China. We questioned whether they are still mindful of the risks from the outdoor gathering, or conversely, starting to learn the restoration benefits from the green spaces. Online self-reported surveys were distributed to the Chinese students aging from 14 to 30 who study in Hunan and Jiangsu Provinces, China. We finally obtained 608 complete and valid questionnaire forms from all participants. Their intentions of visiting UGSs were investigated based on the extended theory of planned behavior model. Structural equation modeling was employed to test the hypothesized psychological model. The results have shown good estimation performance on risk perception and perceived knowledge to explain the variances in their attitudes, social norms, and perceived behavior control. Among these three endogenous variables, the perceived behavior control owns the greatest and positive influence on the behavioral intention, inferring that controllability is crucial for students to make decisions of visiting green spaces in a post-pandemic context.

The psychology of cruise service usage post COVID-19: Health management and policy implications

The cruise industry has suffered a huge loss due to the suspension of cruise operations during the COVID-19 pandemic. As the industry is preparing for recovery, there is an urgent need for research on cruise consumers' psychology, in particular, the factors influencing their intention to use cruise services after the pandemic. This study employs theories, namely, the health belief model, trust theory and attitude theory, to investigate consumers' use intention for cruise services after the pandemic. An online survey was administered to consumers in China's tourism industry, where 376 responses were received. Subsequently, this study employs structural equation modelling to test its theoretical model consisting of hypotheses. The results show that consumers' trust is directly influenced by health belief constructs including perceived safety threat, outcome expectation, self-efficacy and cues to action. Next, trust exerts a direct impact on consumers' attitude and intention to use cruise services. Moreover, this study finds full and partial mediation effects. The findings provide a series of recommendations for cruise operators and policymakers in terms of marketing strategies, service design, public communication and health measures.

Exploring the predictors of health-protective behavior during the COVID-19 pandemic: A multi-country comparison

In recent years, examining the determinants of health behaviors on a multi-country level remains limited. Therefore, the purpose of this study is to explore the key factors that may enhance the adoption of health-protective behaviors during the COVID-19 pandemic in Morocco and India. A theoretical framework derived from the health belief model (HBM) was used for this research. Data was collected from a sample of 444 adult individuals split across Morocco (n = 215) and India (n = 229). Data analysis was carried out using two-stage multiple-analytic techniques. First, structural equation modeling (SEM) was employed to test the hypothesized relationships. Second, an artificial neural network (ANN) model was employed to rank the significant independent variables obtained from SEM analysis. The results of SEM showed that perceived benefit is the key predictor of the protective behavior in Morocco, followed by self-efficacy, and then perceived severity. By contrast, ANN analysis showed that perceived severity was the most vital factor for predicting the protective behavior in Morocco, followed by perceived benefits, and then self-efficacy. For the Indian sample, both SEM analysis and the ANN model revealed that the impact of perceived susceptibility on the adoption of the protective measure is stronger than that of cues to action. Theoretical contributions and managerial implications are also discussed toward the end.

Impact of a Banning Indoor Dining Policy on Restaurant Avoidance Behavior during the COVID-19 Outbreak

The coronavirus disease 2019 (COVID-19) is spreading around the world, and Taiwan is no exception. Faced with the outbreak of the epidemic, the Taiwan government immediately ordered a policy banning indoor dining. The main purpose of the present research is to extend a Theory of Planned Behavior (TPB) theoretical framework to explore the public perception toward banning indoor dining policy on restaurant avoidance behavior during the COVID-19 outbreak. An online survey was administered in Taiwan during the COVID-19 pandemic from 25 May to 8 June 2021; a total of 326 responses were collected by a convenience sampling method, and partial least square (PLS) analysis was deployed to examine the hypothesized relationships. The results showed that perception toward banning indoor dining policy had independent significant associations with attitude, perceived behavioral control, and restaurant avoidance behavior. Moreover, attitude, perceived behavioral control, and subjective norm had independent significant associations with restaurant avoidance behavior. This study provides theoretical and practical insights into the psychological and behavioral processes involved in policy by the general public during the COVID-19 pandemic, thus helping policymakers to better understand public opinion and responses to policy issues.

Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery

In the COVID-19 outbreak context, some industries were seriously affected, and the T&T (travel and tourism) industry is unarguably one of those industries. As the world is slowly moving towards a recovery stage, T&T is lagging in the recovery process, mainly because of people’s perception of safety and a new, more cautious behavior when buying products that are not essential for survival, such as T&T products. In order to discover sustainable recovery paths for the industry and the real impact of the COVID-19 outbreak on consumer perceptions and purchasing behavior, the current quantitative research was developed on the basis of two different representative samples in two different moments: May 2020 and December 2020, with a focus on Romania’s population. The main results indicate that the COVID-19 pandemic has influenced travel patterns and habits regarding philological and economic factors. Psychological factors, primarily the fear of contamination, impact travelers’ willingness to travel and the conditions and preferences for vacation destinations. At least in the medium term, people will avoid traveling in large groups and being in crowded places. Hygiene and health conditions in the host destination can represent essential factors in travel decisions. Confronted with a cautious clientele, tourism businesses (such as transport, accommodation, and catering) should further enhance their hygiene conditions to restore confidence. Moreover, communication is essential in these challenging times to tackle travelers’ fear and concerns.

Tourism in the Time of Coronavirus. Fruition of the “Minor Heritage” through the Development of Bioarchaeological Sites—A Proposal

The consequences of the coronavirus pandemic are and will continue to be devastating for the tourism sector, especially for the cultural one. It is necessary to reflect on the new strategies to be adopted to deal with the heavy losses that the world of cultural heritage is suffering. The great archaeological attractions will no longer be able to accommodate the prepandemic numbers and therefore we must also think of alternative routes to present the minor heritage of our country. In recent years, our experience has allowed us to realize an open-air museum project in bioarchaeological sites (archaeological cemetery areas characterized by the recovery of human remains) that are part of an archaeological heritage that is little known, but which reserve great dissemination and fruition potential. The design of an archaeological itinerary, even a virtual one, which includes the bioarchaeological sites that we are musealizing, could offer a new visiting experience, especially in this difficult moment for all of us.

Preventive Behaviors During the COVID-19 Pandemic: Associations With Perceived Behavioral Control, Attitudes, and Subjective Norm

Background: The coronavirus disease 2019 (COVID-19) is a highly contagious and potentially fatal infectious disease that has swept the globe. To reduce the spread, it is important to engage in preventive behaviors recommended by health authorities, such as washing your hands, wearing a face mask, and social distancing. Aim: In the present study, we draw from the Theory of Planned Behavior (TPB) to examine the associations between perceived behavioral control, attitudes, and subjective norm and whether people engage in eight different preventive behaviors. Methods: For each of the preventive behaviors (washing hands; using hand sanitizer; not touching your face; social distancing; wearing a face mask; disinfecting surfaces; coughing in your elbow; staying home if sick), we conducted separate logistic regressions predicting whether the participants (N = 2,256; age range = 1898 years) reported engaging in the behavior from their perceived behavioral control, attitudes, and subjective norm. Results: We found that perceived behavioral control, attitudes, and subjective norm had independent significant associations with each preventive behavior. Moderation analyses revealed that for most behaviors the associations with perceived behavioral control were stronger for older adults than for younger adults. Limitation: The present study was cross-sectional; future longitudinal studies and interventions are needed to disentangle directionality. Conclusion: Our findings suggest several ways to increase adherence to health behaviors that reduce the spread of coronavirus and other infectious diseases.

Russian Tourism Enterprises’ Marketing Innovations to Meet the COVID-19 Challenges

This paper discusses the results of a study aimed at gaining a deeper understanding of how the COVID-19 pandemic has changed the Russian tourism market and how local tourism enterprises respond to challenges caused by the COVID-19 pandemic. Summarizing their experience of doing business in crisis conditions can allow a more efficient response to similar crises in the future and contribute to a more resilient tourism sector in the aftermath of the pandemic. In order to meet the research objective, we combined various sources of operational statistical information about the state of the industry with the results of a survey conducted in the Nizhny Novgorod region and in-depth interviews with representatives of tourism enterprises. We found that Russian tourism enterprises have proved to be quite resilient by looking for additional opportunities, and paying special attention to staff development and team consolidation. However, there are problems faced by local tourism enterprises in obtaining state support. Therefore, tourism enterprises that rely on themselves and innovate to create services and products adjusted to new customer needs and preferences have a better chance to survive. In particular, the wider use of digital marketing instruments helps SMEs to propose a new value for customers aligned to the new requirements and trends in tourism, such as travel security, prevailing interest in individual and short-term trips for short distances, and the sharply increased demand for domestic tourism destinations.

COMBINED BUSINESS STRATEGY IN COASTAL AREA AFTER COVID-19 SITUATION: A CASE STUDY IN COX’S BAZAR

Purpose of the study: The purpose of the study is to set up a restaurant business in Cox’s Bazar in this Covid-19 scenario with a low budget and providing premium services. People's purchasing power has been decreased due to this situation and they demand to get premium services at cheaper prices. Methodology: A market analysis has been performed as well as the present situation has been studied. A proper business plan has been setup with the layout of the restaurant.   Main Findings: It has been found that a better amount of profit can be achieved by satisfying the customer with lower price than the present competitors. It also has been observed that combining more than 2 businesses will help to achieve the profit margin in quick time. Customer satisfaction is also high in this type of strategy. Applications of this study: New entrepreneurs made enough observations to create their new business model which will help them to make this business profitable. This model is an ideal model for a start-up business with a low budget. Novelty/Originality of this study: As the real-time study has been studied and the real situations have been considered, this study will be helpful for the new entrepreneur.

To Dine, or Not to Dine on a Cruise Ship in the Time of the COVID-19 Pandemic: The Tripartite Approach towards an Understanding of Behavioral Intentions among Female Passengers

Given that cruise line companies are rushing to restart their operations with modified dining services, the aim of this research is to establish a conceptual framework that precisely outlines female passengers’ behavioral intentions towards dining on cruise ships in the time of the COVID-19 crisis. It does so by extending the theory of reasoned action (TRA) by including the social servicescape of the cruise ship dining experiencescape (stimulus-organism-response (S-O-R) paradigm) and perceived health risk from COVID-19 (the prospect theory). The developed theoretical framework based on this tripartite approach has predictive power for intentions. Its effectiveness and comprehensiveness are also demonstrated. Despite the positive effect of the social servicescape on attitude and emotions and the positive attitude of female cruise travelers, the negative effect of the perceived health risk from COVID-19 appears to be the dominant factor that ultimately discourages the behavioral intentions of female cruise passengers towards dining on a cruise ship in the time of the COVID-19 pandemic. The present research provides a crucial guiding framework that helps cruise academics and operators to maximize existing and potential passengers’ favorable decisions and behaviors for cruise ship dining.

The Concept of Sustainable Rural Tourism Development in the Face of COVID-19 Crisis: Evidence from Russia

In the context of globalized processes, the importance of the sustainable development concept in solving the problems of local tourism systems development is growing. Unprecedented challenges caused by the COVID-19 crisis in the tourism sector, on the one hand, questioned the possibility of fulfilling the Sustainable Development Goals (SDGs) and the goals of sustainable tourism. On the other hand, they emphasized the need for balance between three pillars of sustainability, both as an urgency tool to cope with the pandemic crisis and as a solid basis for long-term development in the post-pandemic period. The study presented in the paper discusses sustainability issues in rural tourism as one of the most promising sectors for the development of domestic tourism on the example of the Russian tourism industry. The overall goal of the study initiated in the pre-pandemic period is to find ways to support sustainable rural tourism in Russian regions and to develop indicators for monitoring the effectiveness of local strategic development programs, taking into account national and regional specifics. This paper discusses intermediate results obtained with the adjustment for pandemic challenges. The authors combined a number of methods and techniques, namely desk research, statistical analysis, and analysis of empirical data obtained by means of in-depth interviews, as well as a survey using a formal questionnaire. The results confirm that Russian enterprises and local communities considered the three pillars of sustainability as important to develop tourism in rural destinations both in the pre-pandemic period and in times of challenges caused by the COVID-19 pandemic. At the same time, the findings show weaknesses in the federal and local policy, including the lack of systemic measures to improve the sustainable management of Russian tourism destinations. From the authors’ point of view, it makes sense to adapt the European tourism indicator system for sustainable destinations (ETIS) for local peculiarities. ETIS is a useful tool to boost the sustainable development of rural destinations by encouraging stakeholder engagement and monitoring processes. In the case of Russia, one needs to add indicators for monitoring the effectiveness of the implementation of strategic development programs in the field of tourism.

Ports closed to cruise ships in the context of COVID-19: What choices are there for coastal states?

In the COVID-19 context will coastal States open their ports to cruise ships to meet the needs of people in danger? Can they prefer a more self-centered approach to protect their territory and exercise their sovereignty? The purpose of this study is to analyze the legal framework for the management of health risk by coastal States in the context of the coronavirus threat on cruise ships. The lack of a clearly defined common management strategy in face of major health risk complicates the situation. Only cooperation between flag States and port States will make it possible to overcome any conflicts of implementation between the State sovereignty principle and assistance to persons in distress at sea.