Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island

Managing the value Co-creation of peer service providers in the sharing economy: The perspective of customer incivility

Previous studies have discussed the preconditions for peer service providers participation in value co-creation from the perspective of the platforms or the peer service providers themselves. However, little attention has been paid to the influence of customers. In the sharing economy, however, customers interact closely with peer service providers, and they have a major influence on the attitudes and behaviours of peer service providers. Based on resource conservation theory, this study uses three waves of tracking surveys and two experiments to investigate the impact of customer unfriendliness on the shared value creation of peer service providers. The results suggest that rude customers in the sharing economy reduce the value creation behaviour of peer service providers by increasing emotional exhaustion. Furthermore, self-efficacy in regulating negative emotions is found to buffer the mechanism by which customer incivility increases the likelihood of emotional exhaustion. Peer service providers with higher self-efficacy in negative emotion regulation have weaker such relationships. This research fills the gap of how customers influence the value creation behaviour of peer service providers in the sharing economy, identifies the potential negative impacts of customer incivility and increases the overall added value of the sharing economy.

Exploring Airbnb Host Wellbeing and Host-Guest Conflicts in Network Hospitality

Despite a plethora of studies examining hosting experiences of Airbnb guests, the wellbeing of hosts has received limited attention. Drawing on both top-down and bottom-up theories of wellbeing, we explore the different ways in which Airbnb enhances or diminishes host wellbeing using a multidimensional lens (material, relational and subjective wellbeing). Data is collected from in-depth interviews with twenty-two Airbnb hosts. We also identify tensions and conflicts in the host-guest relationship using the three interactional hospitality domains of commercial, social and private. Through a deductive process, we find that participating in Airbnb both enhances and diminishes the material, relational and subjective aspects of wellbeing for hosts. Inductively, we find that a lack of territorial boundaries in shared accommodation contribute to conflicts that reduce wellbeing. This exemplifies a tension that exists in the private-commercial domain of network hospitality provision. We provide implications for peer-to-peer accommodation providers on developing the managerial skills of hosts, and helping hosts set realistic expectations around hosting to reduce the conflicts and tensions that arise from the intersectionality of the various Airbnb hospitality domains in such a way that the wellbeing of hosts is enhanced.

A decade of systematic literature review on Airbnb: the sharing economy from a multiple stakeholder perspective

Airbnb, which launched its business in 2009, has experienced explosive growth by creating value through the sharing economy business model. The Airbnb business model helps property owners exploit underutilized assets. However, along with its rapid growth, controversies have arisen among many stakeholders, especially the traditional hotel industry, communities, and policymakers. This study reviews academic articles to pinpoint the factors involved in the relationships among Airbnb and its multiple stakeholders. The aim is to identify the benefits, drawbacks, and issues surrounding Airbnb. The analysis is based on the perspectives of six Airbnb stakeholders: guests, hosts, employees, communities, competitors, and policymakers. A variety of scholarly journals indexed in the Scopus database were reviewed, with 282 included in the final analysis. The analysis will be useful for academics, practitioners, and policymakers alike, as it summarizes the Airbnb relevant actors, identifies key factors that influence stakeholder behavior, and assesses the power and level of influence of each stakeholder. Ultimately, the study points to potential directions for future research on Airbnb.

Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions

Although the use of Airbnb services is growing, research relating to its value, risk, satisfaction, and repurchase intentions involving the millennial generation is scarce. This study investigates actual experience of social, utilitarian and hedonic values, risks, satisfaction, and repurchase intentions of Airbnb millennial consumers. It further assesses perceptions of similar values, risks, and what it would take to generate satisfaction and repurchase intention amid Airbnb non-consumers. PLS Path Modelling is used to test the hypothesised relationships and compare Airbnb consumers and non-consumers. A conceptual model proposing five hypotheses is tested using a dataset of 206 responses representing consumers and non-consumers from New Zealand. The results of the two groups are compared to assess differences in the relationships specified in the proposed conceptual model. The findings have theoretical, managerial, and social implications as it expands the literature by comparing consumers/non-consumers relating to sharing economy and identifies factors that lead to satisfaction and repurchase intentions linked to the millennials, hence generating managerial implications. The findings also suggest social, utilitarian, and hedonic values that have implications for the millennial generation.

Uncovering the Providers’ Continuance Intention of Participation in the Sharing Economy: A Moderated Mediation Model

The sharing economy has evolved into a promising business concept that enables individuals to share their idle resources, improving resource utilization efficiency commercially. Recently, it has gained enormous academic attention. However, little concern has been given to the behavior of individual providers on the supply side. This paper aims to uncover the motivational and trust-based providers’ continuance intention of participation in the context of peer-to-peer ride-sharing services. Based on the survey data from 202 providers and the partial least-square analysis, we confirm the mediating effect of attitude in the relationships between participation continuance intention; trust; and three motivational dimensions: economic benefits, social–hedonic value, and sustainability. We further confirm the moderating effects of innovativeness using PROCESS. The results show that economic benefits, social–hedonic value, and sustainability significantly affect providers’ participation continuance intention. Moreover, attitudes toward the sharing economy play a complementary partial-mediating role in the relationships from economic benefits and social–hedonic value to participation continuance intention, which is negatively moderated by innovativeness. Trust does not significantly affect providers’ attitude toward the sharing economy and participation continuance intention in the peer-to-peer ride-sharing context.

Factors that influence parents' intentions of using autonomous vehicles to transport children to and from school

High-level autonomous vehicles (AVs) are likely to improve the quality of children's travel to and from school (such as improve travel safety and increase travel mobility). These expected benefits will not be presented if parents are not willing to use AVs. Therefore, it is necessary to explore parents' intentions of using AVs to transport children to and from school (parents' intentions). This study has two primary aims: 1) Exploring parents' intentions and their potential determinants. 2) Making recommendations for manufacturers to develop and market AVs suitable for school travel based on the research results. Research results show that face consciousness with Chinese characteristics can significantly affect parents' intentions. Knowledge of AVs is the most significant factor in influencing parents' intentions. Perceived usefulness, attitude towards school travel in AVs, and perceived risk can significantly affect parents' intentions. The direct impact of perceived ease of use and public engagement on parents' intentions is not significant. Finally, this research could provide decision-making support for governments and manufacturers to formulate relevant policies and marketing strategies, promoting parents' acceptance of AVs.

Personal Trust and System Trust in the Sharing Economy: A Comparison of Community- and Platform-Based Models

Currently, new business models created in the sharing economy differ considerably and they differ in the formation of trust as well. If and how trust can be created is shown by a comparison of two examples which diverge in their founding philosophy. The chosen example of community-based economy, Community Supported Agriculture (CSA), no longer trusts the capitalist system and therefore distances itself and creates its own environment including a new business model. It is implemented within rather small groups where trust is created by personal relations and face-to-face communication. On the contrary, the example of a platform economy, the accommodation-provider company Airbnb, shows trust in the system and pushes technological innovations through the use of platform applications. It promotes trust and confidence in the progress of technology. For the conceptual analysis, the distinction between personal trust and system trust defined by Niklas Luhmann is adopted. The analysis describes two different modes of trust formation and how they push distrust or improve trust. Grounded on these analyses, assumptions on the process of trust formation within varying models of the sharing economy are formulated as well as a hypothesis about possible developments is introduced for further research.

Understanding the Implementation of Airbnb in Urban Contexts: Towards a Categorization of European Cities

The sharing economy has experienced exponential growth in recent years, especially in the short-term rentals (STRs) tourist accommodation sector. This growth has caused disruptive effects in rural and urban contexts, especially in highly touristic cities. These effects can be both positive and negative, revitalizing certain areas and bringing about tension in the socioeconomic fabric. Today, Airbnb is considered the paradigm of this sharing economy model and the STR industry leader. However, as this study suggests, on many occasions the implementation of Airbnb exhibits more of a traditional economic business model than a collaborative economic business model. Through hierarchical cluster analysis, this study identifies different groups of European cities according to the degree of professionalization of Airbnb implementation in their territory. The goal is to find similar patterns in the Airbnbisation process in major European cities, as the social, economic, and spatial impacts of various typologies are very different and even contrary. By understanding and identifying such different models implemented in each territory, better policies can be informed, and more adapted strategies can be pursued by local governments and the tourism industry.

The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context

This study investigated the main effects of perceived risks, brand credibility and past experience on intention to stay at Airbnb places and the interaction effects of past experience with perceived risks and brand credibility on intention to stay. A survey research method was utilized in South Korea. Our study is the first study to have applied and supported Jacoby and Kaplan’s six constructs in explaining consumers’ risk perceptions in the Airbnb context. One of the primary findings of this study was that past experience played a significant moderating role in the Airbnb context. Social risk and psychological risk had negative effects and performance risk had a positive effect on Airbnb users’ intention to stay. With regard to non-users, psychological risk had a negative effect on intention to stay. These findings indicate that Airbnb users consider more specific risks based on their prior experiences of Airbnb use. This study also revealed that brand credibility had the strongest influence on both Airbnb users’ and non-users’ intention to stay. Consistent with previous research, this finding indicates that brand credibility is a critical variable in consumer decision-making for the intangible and heterogeneous products like accommodation. Based on these findings, theoretical and managerial implications were provided, and limitations and future research were discussed.

Insurance uptake among small and medium-sized tourism and hospitality enterprises in a resource-scarce environment

Small and medium-sized tourism and hospitality enterprises (SMTHEs) are often susceptible to various hazards, which result in risk concerns. Insurance is recognised as one of the risk management strategies, but evidence indicates that insurance uptake among SMTHEs has been low. Yet, researchers have hardly researched into the factors that influence insurance uptake among SMTHEs. Two-hundred and fifty (250) respondents were selected using a multi-stage sampling technique. Confirmatory factor analysis, multivariate logit and probit regression techniques were used to determine factors underlying SMTHEs' insurance uptake. Risk concerns, the firm's characteristics, the perceived benefits of insurance and other informal risk coping mechanisms, as well as insurance service provision concerns were identified as determinants of insurance uptake. This is one of the first papers to offer a holistic understanding of the factors influencing SMTHEs' insurance subscription in a resource-scarce destination of Sub-Saharan Africa. The practical and theoretical implications of the paper are discussed.

Can Location-Based Social Media and Online Reservation Services Tell More about Local Accommodation Industries than Open Governmental Data?

The paper follows-up ongoing research focusing on the potential of machine-readable data as additional knowledge in the governance of local tourism and destination management organizations (DMOs) in Slovakia. The current focus is on one classic social media (Facebook), one location-based social media (Foursquare), two hybrid travel-related platforms with partial attributes of reservation services (Google Places, TripAdvisor), and two online reservation services (Booking, Airbnb). The global aim is the usage of extracted data for the identification of additional entities with the obligation of local occupancy taxation, which is the financial backbone of Slovak (DMOs). A set of simple and globally reusable scripts constructed in Python and PostgreSQL were used to extract data on lodging providers from the Google Places application programming interface (API), the Facebook Place Search API and the Foursquare Venue API over grid overlays of districts’ spatial representation. For pure scientific purposes in the case of Tripadvisor, Booking, and Airbnb, with no suitable access to open APIs, web scraping methods were used for data extraction. The pilot case was applied in the boundaries of Kosice city (Slovakia), and the aggregations of processed data were compared with official open statistics. Results indicate that the automated continuous monitoring of online platforms could help local public administrations in decreasing occupancy tax evasions and even widen knowledge about online audiences and visitors’ satisfaction.

Exploring the Salient Attributes of Short-Term Rental Experience: An Analysis of Online Reviews from Chinese Guests

Although China has become an emerging market in the peer-to-peer (P2P) accommodation industry, no research has been conducted to examine Chinese guests’ experience with short-term rentals. This study aims to investigate major service attributes that influence Chinese guests’ experiences and satisfaction with P2P accommodations by analyzing online reviews on the Xiaozhu sharing economy platform in China. Using text mining and content analysis method, the study found that Chinese guests who stayed in entire houses/apartments and private rooms frequently mentioned “host service,” “cleanliness,” “location and transportation,” and “living environment.” In addition, the guests who stayed in private rooms cared more about “security and privacy” and “value for money.” Those who stayed in entire houses cared more about the facilities, with a particular focus on the aspects of the kitchen. Finally, the guests who stayed in private rooms valued social interaction with the host more and left a lower proportion of negative reviews related to “host service” than those who stayed in entire houses. This study provides a comprehensive understanding of the Chinese guests’ experience.

Exotic or Home? Tourists’ Perception of Guest Houses, Guest Houses Loyalty, and Destination Loyalty in Remote Tourist Destinations

Guest houses offer an environmentally sustainable way to travel. The guest house serves not only to accommodate but also attract tourists to experience local culture when they visit remote destinations. This study was designed to explore how tourists’ multiple perceptions of guest houses in remote destinations affect their behavioral intention toward guest houses and destinations. Results demonstrated that both tourists’ perception of exotic local culture and sense of home had a significant positive effect on tourists’ loyalty to guest houses in remote destinations. In addition, tourists with high cultural distance staying in guest houses perceived a higher level of exotic local culture but lower level of sense of home compared with those with lower cultural distance. Managerial implications, limitations, and recommendations for future studies are also provided