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Schulze A, Brand F, Leschzyk DK, Beuthner M, Biegert A, Bomnüter U, Boy B, Bucher HJ, Frau R, Hubig M, Löffelholz M, Mayer J, Pliquet C, Radechovsky J, Schleicher K, Ulbrich K. [Optimisation of risk and crisis communication of governments, authorities and public health institutions-challenges in long-lasting crises illustrated by the COVID-19 pandemic]. Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz 2023:10.1007/s00103-023-03708-1. [PMID: 37280440 PMCID: PMC10243687 DOI: 10.1007/s00103-023-03708-1] [Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Journal Information] [Subscribe] [Scholar Register] [Received: 11/18/2022] [Accepted: 04/24/2023] [Indexed: 06/08/2023]
Abstract
The COVID-19 pandemic demonstrates the great importance of risk and crisis communication. In a dynamic situation, authorities and policymakers face the challenge of dealing with a large amount of data, reviewing it and communicating it in a way that is appropriate for diverse target groups. Comprehensible and unambiguous information on risks and options for action make a significant contribution to the objective and subjective safety of the population. Hence, there is a great need to use the experience gained from the pandemic to optimize risk and crisis communication.Digitalization enables multimodal arrangements - that is, the combination of text, graphics, icons, images, animations and sound. These arrangements play an increasingly important role in risk and crisis communication. It is of interest to what extent the communicative interaction of authorities, media and other public actors in crisis preparation and management in view of a complex public can be improved with the help of target group-specific communication and how legal certainty can be ensured for official and media practice. Accordingly, the article pursues three objectives:1. It describes the challenges faced by authorities and media actors in pandemic communication.2. It shows the role of multimodal arrangements as well as the necessary research perspectives to grasp the complexity of communicative crisis management in the federal system.3. It provides a rationale for how an interdisciplinary research network from the fields of media, communication and law can gain insights into the evidence-based use of multimodal communication.
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Affiliation(s)
- Annett Schulze
- Abteilung Risikokommunikation, Bundesinstitut für Risikobewertung (BfR), Max-Dohrn-Str. 8-10, 10589, Berlin, Deutschland.
| | - Fabian Brand
- Abteilung Risikokommunikation, Bundesinstitut für Risikobewertung (BfR), Max-Dohrn-Str. 8-10, 10589, Berlin, Deutschland
| | - Dinah Kristin Leschzyk
- Abteilung Risikokommunikation, Bundesinstitut für Risikobewertung (BfR), Max-Dohrn-Str. 8-10, 10589, Berlin, Deutschland
| | - Michael Beuthner
- SRH Berlin School of Applied Sciences, Berlin School of Popular Arts, Berlin, Deutschland
| | - Alena Biegert
- Abteilung Risikokommunikation, Bundesinstitut für Risikobewertung (BfR), Max-Dohrn-Str. 8-10, 10589, Berlin, Deutschland
| | - Udo Bomnüter
- Macromedia University of Applied Sciences, Campus Berlin, Berlin, Deutschland
| | - Bettina Boy
- Karlsruher Institut für Technologie (KIT), Karlsruhe, Deutschland
| | | | - Robert Frau
- Europa-Universität Viadrina, Frankfurt (Oder), Deutschland
| | - Marvin Hubig
- Europa-Universität Viadrina, Frankfurt (Oder), Deutschland
| | | | - Johanne Mayer
- Karlsruher Institut für Technologie (KIT), Karlsruhe, Deutschland
| | - Carolyn Pliquet
- SRH Berlin School of Applied Sciences, Berlin School of Popular Arts, Berlin, Deutschland
| | | | | | - Kirsten Ulbrich
- SRH Berlin School of Applied Sciences, Berlin School of Popular Arts, Berlin, Deutschland
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