Changing the incentive structure of social media may reduce online proxy failure and proliferation of negativity

Social media takes advantage of people's predisposition to attend to threatening stimuli by promoting content in algorithms that capture attention. However, this content is often not what people expressly state they would like to see. We propose that social media companies should weigh users' expressed preferences more heavily in algorithms. We propose modest changes to user interfaces that could reduce the abundance of threatening content in the online environment.

Toolbox of individual-level interventions against online misinformation

The spread of misinformation through media and social networks threatens many aspects of society, including public health and the state of democracies. One approach to mitigating the effect of misinformation focuses on individual-level interventions, equipping policymakers and the public with essential tools to curb the spread and influence of falsehoods. Here we introduce a toolbox of individual-level interventions for reducing harm from online misinformation. Comprising an up-to-date account of interventions featured in 81 scientific papers from across the globe, the toolbox provides both a conceptual overview of nine main types of interventions, including their target, scope and examples, and a summary of the empirical evidence supporting the interventions, including the methods and experimental paradigms used to test them. The nine types of interventions covered are accuracy prompts, debunking and rebuttals, friction, inoculation, lateral reading and verification strategies, media-literacy tips, social norms, source-credibility labels, and warning and fact-checking labels.

On the Efficacy of Accuracy Prompts Across Partisan Lines: An Adversarial Collaboration

The spread of misinformation is a pressing societal challenge. Prior work shows that shifting attention to accuracy increases the quality of people's news-sharing decisions. However, researchers disagree on whether accuracy-prompt interventions work for U.S. Republicans/conservatives and whether partisanship moderates the effect. In this preregistered adversarial collaboration, we tested this question using a multiverse meta-analysis (k = 21; N = 27,828). In all 70 models, accuracy prompts improved sharing discernment among Republicans/conservatives. We observed significant partisan moderation for single-headline "evaluation" treatments (a critical test for one research team) such that the effect was stronger among Democrats than Republicans. However, this moderation was not consistently robust across different operationalizations of ideology/partisanship, exclusion criteria, or treatment type. Overall, we observed significant partisan moderation in 50% of specifications (all of which were considered critical for the other team). We discuss the conditions under which moderation is observed and offer interpretations.

Updating the identity-based model of belief: From false belief to the spread of misinformation

The spread of misinformation threatens democratic societies, hampering informed decision-making. Partisan identity biases perceptions of reality, promoting false beliefs. The Identity-based Model of Political Belief explains how social identity shapes information processing and contributes to misinformation. According to this model, social identity goals can override accuracy goals, leading to belief alignment with party members rather than facts. We propose an extended version of this model that incorporates the role of informational context in misinformation belief and sharing. Partisanship involves cognitive and motivational aspects that shape party members' beliefs and actions. This includes whether they seek further evidence, where they seek that evidence, and which sources they trust. Understanding the interplay between social identity and accuracy is crucial in addressing misinformation.

Addressing climate change with behavioral science: A global intervention tournament in 63 countries

Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions' effectiveness was small, largely limited to nonclimate skeptics, and differed across outcomes: Beliefs were strengthened mostly by decreasing psychological distance (by 2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), and no intervention increased the more effortful behavior-several interventions even reduced tree planting. Last, the effects of each intervention differed depending on people's initial climate beliefs. These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.

Social Media and Morality

Nearly five billion people around the world now use social media, and this number continues to grow. One of the primary goals of social media platforms is to capture and monetize human attention. One means by which individuals and groups can capture attention and drive engagement on these platforms is by sharing morally and emotionally evocative content. We review a growing body of research on the interrelationship of social media and morality as well its consequences for individuals and society. Moral content often goes viral on social media, and social media makes moral behavior (such as punishment) less costly. Thus, social media often acts as an accelerant for existing moral dynamics, amplifying outrage, status seeking, and intergroup conflict while also potentially amplifying more constructive facets of morality, such as social support, prosociality, and collective action. We discuss trends, heated debates, and future directions in this emerging literature.

The Costs of Polarizing a Pandemic: Antecedents, Consequences, and Lessons

Polarization has been rising in the United States of America for the past few decades and now poses a significant-and growing-public-health risk. One of the signature features of the American response to the COVID-19 pandemic has been the degree to which perceptions of risk and willingness to follow public-health recommendations have been politically polarized. Although COVID-19 has proven more lethal than any war or public-health crisis in American history, the deadly consequences of the pandemic were exacerbated by polarization. We review research detailing how every phase of the COVID-19 pandemic has been polarized, including judgments of risk, spatial distancing, mask wearing, and vaccination. We describe the role of political ideology, partisan identity, leadership, misinformation, and mass communication in this public-health crisis. We then assess the overall impact of polarization on infections, illness, and mortality during the pandemic; offer a psychological analysis of key policy questions; and identify a set of future research questions for scholars and policy experts. Our analysis suggests that the catastrophic death toll in the United States was largely preventable and due, in large part, to the polarization of the pandemic. Finally, we discuss implications for public policy to help avoid the same deadly mistakes in future public-health crises.

People Think That Social Media Platforms Do (but Should Not) Amplify Divisive Content

Recent studies have documented the type of content that is most likely to spread widely, or go "viral," on social media, yet little is known about people's perceptions of what goes viral or what should go viral. This is critical to understand because there is widespread debate about how to improve or regulate social media algorithms. We recruited a sample of participants that is nationally representative of the U.S. population (according to age, gender, and race/ethnicity) and surveyed them about their perceptions of social media virality (n = 511). In line with prior research, people believe that divisive content, moral outrage, negative content, high-arousal content, and misinformation are all likely to go viral online. However, they reported that this type of content should not go viral on social media. Instead, people reported that many forms of positive content-such as accurate content, nuanced content, and educational content-are not likely to go viral even though they think this content should go viral. These perceptions were shared among most participants and were only weakly related to political orientation, social media usage, and demographic variables. In sum, there is broad consensus around the type of content people think social media platforms should and should not amplify, which can help inform solutions for improving social media.

Individual-level solutions may support system-level change â if they are internalized as part of one's social identity

System-level change is crucial for solving society's most pressing problems. However, individual-level interventions may be useful for creating behavioral change before system-level change is in place and for increasing necessary public support for system-level solutions. Participating in individual-level solutions may increase support for system-level solutions - especially if the individual-level solutions are internalized as part of one's social identity.

Social and moral psychology of COVID-19 across 69 countries

The COVID-19 pandemic has affected all domains of human life, including the economic and social fabric of societies. One of the central strategies for managing public health throughout the pandemic has been through persuasive messaging and collective behaviour change. To help scholars better understand the social and moral psychology behind public health behaviour, we present a dataset comprising of 51,404 individuals from 69 countries. This dataset was collected for the International Collaboration on Social & Moral Psychology of COVID-19 project (ICSMP COVID-19). This social science survey invited participants around the world to complete a series of moral and psychological measures and public health attitudes about COVID-19 during an early phase of the COVID-19 pandemic (between April and June 2020). The survey included seven broad categories of questions: COVID-19 beliefs and compliance behaviours; identity and social attitudes; ideology; health and well-being; moral beliefs and motivation; personality traits; and demographic variables. We report both raw and cleaned data, along with all survey materials, data visualisations, and psychometric evaluations of key variables.

Accuracy and social motivations shape judgements of (mis)information

The extent to which belief in (mis)information reflects lack of knowledge versus a lack of motivation to be accurate is unclear. Here, across four experiments (n = 3,364), we motivated US participants to be accurate by providing financial incentives for correct responses about the veracity of true and false political news headlines. Financial incentives improved accuracy and reduced partisan bias in judgements of headlines by about 30%, primarily by increasing the perceived accuracy of true news from the opposing party (d = 0.47). Incentivizing people to identify news that would be liked by their political allies, however, decreased accuracy. Replicating prior work, conservatives were less accurate at discerning true from false headlines than liberals, yet incentives closed the gap in accuracy between conservatives and liberals by 52%. A non-financial accuracy motivation intervention was also effective, suggesting that motivation-based interventions are scalable. Altogether, these results suggest that a substantial portion of people's judgements of the accuracy of news reflects motivational factors.

Social media behavior is associated with vaccine hesitancy

Understanding how vaccine hesitancy relates to online behavior is crucial for addressing current and future disease outbreaks. We combined survey data measuring attitudes toward the COVID-19 vaccine with Twitter data in two studies (N 1 = 464 Twitter users, N 2 = 1,600 Twitter users) with preregistered hypotheses to examine how real-world social media behavior is associated with vaccine hesitancy in the United States (US) and the United Kingdom (UK). In Study 1, we found that following the accounts of US Republican politicians or hyper-partisan/low-quality news sites were associated with lower confidence in the COVID-19 vaccine-even when controlling for key demographics such as self-reported political ideology and education. US right-wing influencers (e.g. Candace Owens, Tucker Carlson) had followers with the lowest confidence in the vaccine. Network analysis revealed that participants who were low and high in vaccine confidence separated into two distinct communities (or "echo chambers"), and centrality in the more right-wing community was associated with vaccine hesitancy in the US, but not in the UK. In Study 2, we found that one's likelihood of not getting the vaccine was associated with retweeting and favoriting low-quality news websites on Twitter. Altogether, we show that vaccine hesitancy is associated with following, sharing, and interacting with low-quality information online, as well as centrality within a conservative-leaning online community in the US. These results illustrate the potential challenges of encouraging vaccine uptake in a polarized social media environment.

Psychological inoculation improves resilience against misinformation on social media

Online misinformation continues to have adverse consequences for society. Inoculation theory has been put forward as a way to reduce susceptibility to misinformation by informing people about how they might be misinformed, but its scalability has been elusive both at a theoretical level and a practical level. We developed five short videos that inoculate people against manipulation techniques commonly used in misinformation: emotionally manipulative language, incoherence, false dichotomies, scapegoating, and ad hominem attacks. In seven preregistered studies, i.e., six randomized controlled studies (n = 6464) and an ecologically valid field study on YouTube (n = 22,632), we find that these videos improve manipulation technique recognition, boost confidence in spotting these techniques, increase people's ability to discern trustworthy from untrustworthy content, and improve the quality of their sharing decisions. These effects are robust across the political spectrum and a wide variety of covariates. We show that psychological inoculation campaigns on social media are effective at improving misinformation resilience at scale.

Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning

At the beginning of 2020, COVID-19 became a global problem. Despite all the efforts to emphasize the relevance of preventive measures, not everyone adhered to them. Thus, learning more about the characteristics determining attitudinal and behavioral responses to the pandemic is crucial to improving future interventions. In this study, we applied machine learning on the multinational data collected by the International Collaboration on the Social and Moral Psychology of COVID-19 (N = 51,404) to test the predictive efficacy of constructs from social, moral, cognitive, and personality psychology, as well as socio-demographic factors, in the attitudinal and behavioral responses to the pandemic. The results point to several valuable insights. Internalized moral identity provided the most consistent predictive contribution-individuals perceiving moral traits as central to their self-concept reported higher adherence to preventive measures. Similar results were found for morality as cooperation, symbolized moral identity, self-control, open-mindedness, and collective narcissism, while the inverse relationship was evident for the endorsement of conspiracy theories. However, we also found a non-neglible variability in the explained variance and predictive contributions with respect to macro-level factors such as the pandemic stage or cultural region. Overall, the results underscore the importance of morality-related and contextual factors in understanding adherence to public health recommendations during the pandemic.

National identity predicts public health support during a global pandemic

Changing collective behaviour and supporting non-pharmaceutical interventions is an important component in mitigating virus transmission during a pandemic. In a large international collaboration (Study 1, N = 49,968 across 67 countries), we investigated self-reported factors associated with public health behaviours (e.g., spatial distancing and stricter hygiene) and endorsed public policy interventions (e.g., closing bars and restaurants) during the early stage of the COVID-19 pandemic (April-May 2020). Respondents who reported identifying more strongly with their nation consistently reported greater engagement in public health behaviours and support for public health policies. Results were similar for representative and non-representative national samples. Study 2 (N = 42 countries) conceptually replicated the central finding using aggregate indices of national identity (obtained using the World Values Survey) and a measure of actual behaviour change during the pandemic (obtained from Google mobility reports). Higher levels of national identification prior to the pandemic predicted lower mobility during the early stage of the pandemic (r = -0.40). We discuss the potential implications of links between national identity, leadership, and public health for managing COVID-19 and future pandemics.

How social media shapes polarization

This article reviews the empirical evidence on the relationship between social media and political polarization. We argue that social media shapes polarization through the following social, cognitive, and technological processes: partisan selection, message content, and platform design and algorithms.

Out-group animosity drives engagement on social media

There has been growing concern about the role social media plays in political polarization. We investigated whether out-group animosity was particularly successful at generating engagement on two of the largest social media platforms: Facebook and Twitter. Analyzing posts from news media accounts and US congressional members (n = 2,730,215), we found that posts about the political out-group were shared or retweeted about twice as often as posts about the in-group. Each individual term referring to the political out-group increased the odds of a social media post being shared by 67%. Out-group language consistently emerged as the strongest predictor of shares and retweets: the average effect size of out-group language was about 4.8 times as strong as that of negative affect language and about 6.7 times as strong as that of moral-emotional language-both established predictors of social media engagement. Language about the out-group was a very strong predictor of "angry" reactions (the most popular reactions across all datasets), and language about the in-group was a strong predictor of "love" reactions, reflecting in-group favoritism and out-group derogation. This out-group effect was not moderated by political orientation or social media platform, but stronger effects were found among political leaders than among news media accounts. In sum, out-group language is the strongest predictor of social media engagement across all relevant predictors measured, suggesting that social media may be creating perverse incentives for content expressing out-group animosity.