Deyá-Tortella B, Leoni V, Ramos V. COVID-led consumption displacement: A longitudinal analysis of hotel booking patterns.
Int J Hosp Manag 2022;
107:103343. [PMID:
36105783 PMCID:
PMC9463541 DOI:
10.1016/j.ijhm.2022.103343]
[Citation(s) in RCA: 0] [Impact Index Per Article: 0] [Reference Citation Analysis] [What about the content of this article? (0)] [Affiliation(s)] [Abstract] [Key Words] [Track Full Text] [Figures] [Subscribe] [Scholar Register] [Received: 01/25/2022] [Revised: 08/30/2022] [Accepted: 09/01/2022] [Indexed: 06/15/2023]
Abstract
This research contributes to the literature on consumption displacement by exploring the pandemic-led shifts in hotel booking patterns. We perform a longitudinal analysis and a critical comparison of bookings before and after COVID-19 outbreak, focusing on the booking window, length of stay, and booking channel. Data include weekly bookings of a representative sample of Balearic Islands' hotels between 2018 and 2021. Results indicate that the pandemic has led to a drop in the volume of bookings and a remarkable change in booking patterns. Specifically, we find a temporal shift in booking behavior, characterized by a lower anticipation and a change in the tourism supply chain, namely a decrease in the share of intermediated bookings. The expected increase in the frequency of exogenous shocks, such as weather-related and sanitary crises, could affect purchasing behaviors, thus enhancing the relevance of this study, with managerial implications for industry and destination managers.
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