Articulation dynamics and evaluative conditioning: investigating the boundary conditions, mental representation, and origin of the in-out effect

People prefer linguistic stimuli with an inward (e.g. BODIKA) over those with an outward articulation dynamic (e.g. KODIBA), a phenomenon known as the articulatory in-out effect. Despite its robustness across languages and contexts, the phenomenon is still poorly understood. To learn more about the effect's boundary conditions, mental representation, and origin, we crossed the in-out effect with evaluative conditioning research. In five experiments (N = 713, three experiments pre-registered), we systematically paired words containing inward versus outward dynamics with pictures of negative versus positive valence. Although this evaluative conditioning procedure reversed the preference for inward over outward words, this was the case only for words with the same consonant sequences as the conditioned words. For words with inward/outward dynamics but different consonant sequences than the conditioned ones, a regular in-out effect emerged. Also, no preference reversal at all emerged for the conditioned consonant sequences when the contingency between single consonants at specific positions and positive/negative valence was zero. Implications of these findings for the in-out effect and evaluative conditioning are discussed.

On the emergence of the in-out effect across trials: two items do the trick

Individuals prefer letter strings whose consonantal articulation spots move from the front of the mouth to the back (e.g., BAKA, inward) over those with a reversed consonant order (e.g., KABA, outward), the so-called in-out effect. The present research explores whether individuals hold an internal standard or scheme of consonant order that triggers this effect. If this were the case, the in-out effect should already occur in one-trial between-subjects designs. If not, the in-out effect should emerge over the course of trials in within-subjects designs. In Experiments 1a-e (1b-e preregistered; total N = 2973; German, English, and Portuguese samples) employing a one-trial between-subjects design, no in-out effect was found. In Experiment 2 (N = 253), employing within-subjects designs with either 1, 5, 10, 30, or 50 trials per consonant order category (inward vs. outward), the in-out effect was absent in the first trial, but already surfaced for the first 2 trials, reached significance within the first 10 trials and a solid plateau within the first 20 trials. Of the four theoretical explanations, the present evidence favors the fluency/frequency and letter-position accounts and is at odds with the eating-related embodiment and easy-first accounts.

What is preferred in the in-out effect: articulation locations or articulation movement direction?

Words whose consonant articulation locations move inward (from the front to the back of the mouth) are preferred over words with the opposite consonant articulation location direction, a phenomenon termed the in-out effect. Recently, an alternative explanation for the in-out effect has been proposed based on position-weighted consonant preferences instead of articulation location movement preferences. However, this explanation has only been tested with word fragments. In two experiments, we tested these explanations using both, word fragment and pseudo-word stimuli. For word fragments, preferences could be explained by position-weighted consonant preferences, while, for pseudo-words, stimuli containing articulation location movement were evaluated more favourably than stimuli not containing articulation location movement. Thus, the in-out effect for word stimuli depends on movement of articulation locations. This finding demonstrates that a word's sound symbolic meaning cannot always be explained by its individual letters but can depend on letter sequences.

Grounded procedures: A proximate mechanism for the psychology of cleansing and other physical actions

Experimental work has revealed causal links between physical cleansing and various psychological variables. Empirically, how robust are they? Theoretically, how do they operate? Major prevailing accounts focus on morality or disgust, capturing a subset of cleansing effects, but cannot easily handle cleansing effects in non-moral, non-disgusting contexts. Building on grounded views on cognitive processes and known properties of mental procedures, we propose grounded procedures of separation as a proximate mechanism underlying cleansing effects. This account differs from prevailing accounts in terms of explanatory kind, interpretive parsimony, and predictive scope. Its unique and falsifiable predictions have received empirical support: Cleansing attenuates or eliminates otherwise observed influences of prior events (1) across domains and (2) across valences. (3) Cleansing manipulations produce stronger effects the more strongly they engage sensorimotor capacities. (4) Reversing the causal arrow, motivation for cleansing is triggered more readily by negative than positive entities. (5) Conceptually similar effects extend to other physical actions of separation. On the flipside, grounded procedures of connection are also observed. Together, separation and connection organize prior findings relevant to multiple perspectives (e.g., conceptual metaphor, sympathetic magic) and open up new questions. Their predictions are more generalizable than the specific mappings in conceptual metaphors, but more fine-grained than the broad assumptions of grounded cognition. This intermediate level of analysis sheds light on the interplay between mental and physical processes.

Oral kinematics: examining the role of edibility and valence in the in-out effect

Previous research has revealed a stable preference for words with inward consonantal-articulation patterns (from the front to the back of the mouth; e.g. BENOKA), over outward-words (from the back to the front; e.g. KENOBA). Following the oral approach-avoidance account suggesting that the in-out effect is due to the resemblance between consonantal-articulations patterns and ingestion/expectoration, recent findings have shown that when judging inward-outward names for objects with particular oral functions, valence did not modulate the effect while the oral function did. To replicate and examine further the role of edibility and valence in shaping the in-out effect, we asked participants (N = 545) to rate inward and outward names for edible and non-edible products while controlling for valence. Results revealed that the motor-to-affect link was only observed for edible products, regardless of valence.

Exploring the temporal boundary conditions of the articulatory in-out preference effect

Earlier research has documented a preference for words with consonantal articulation patterns that move from the front to the back of the mouth (e.g., MENIKA) over words with reversely wandering consonantal articulation spots (e.g., KENIMA). The present experiments explored the temporal dynamics of the reading process in this in-out preference effect. In three experiments (total N = 344), we gradually reduced the presentation durations of inward and outward wandering words from 1000 ms down to 25 ms to approximate the minimum length of visual stimulus presentation required to trigger the effect. The in-out effect was reliably observed for exposure timings down to 50 ms, but vanished for 25 ms timings, which is line with previous evidence on phonological encoding. Thus, impressively, 50 ms of word presentation is sufficient to evoke the in-out effect. These findings suggest phonological activation to be a prerequisite and thus a driving mechanism of the in-out effect.

The influence of articulation dynamics on recognition memory

Previous research has demonstrated an effect of consonantal direction on preference, showing that words following inward articulation dynamics (e.g., EMOK or OPIK) are generally liked more than words following outward dynamics (e.g., EKOM or OKIP). The present studies extended this line of research by hypothesizing an effect of consonantal direction on recognition memory, specifically familiarity. In a total of 7 experimental studies (N = 1043), we tested and confirmed this hypothesis, consistently finding increased hits and false alarms for inward compared to outward pseudo-words. This difference was found to be based on a higher perceived familiarity for inward compared to outward pseudo-words. Alternative explanations of an affirmation tendency or a recollection advantage were ruled out in Experiments 4 and 5. Experiments 6a and 6b examined the role of articulation fluency and liking as potential mediators of the effect, but found that neither mediated the influence of consonantal direction on familiarity. Thus, the in-out familiarity effect documented here seems to be a phenomenon that is distinct from the previously described in-out preference effect.