Meaning, grounding, and the construction of social reality

Norm Dynamics: Interdisciplinary Perspectives on Social Norm Emergence, Persistence, and Change

Social norms are the glue that holds society together, yet our knowledge of them remains heavily intellectually siloed. This article provides an interdisciplinary review of the emerging field of norm dynamics by integrating research across the social sciences through a cultural-evolutionary lens. After reviewing key distinctions in theory and method, we discuss research on norm psychology-the neural and cognitive underpinnings of social norm learning and acquisition. We then overview how norms emerge and spread through intergenerational transmission, social networks, and group-level ecological and historical factors. Next, we discuss multilevel factors that lead norms to persist, change, or erode over time. We also consider cultural mismatches that can arise when a changing environment leads once-beneficial norms to become maladaptive. Finally, we discuss potential future research directions and the implications of norm dynamics for theory and policy.

Fostering public climate change discussions from a social interaction perspective

Public discussions on climate change, as a form of social interaction, are widely recognized as effective tools for promoting collective action. However, there is limited research on examining the factors that influence climate change discussions from a social interaction perspective. In the present study, we conducted a large sample (N = 1,169) survey to investigate personal (such as self-efficacy and personal response efficacy) and others' (such as perceived others' response efficacy and social norms) factors influencing climate change discussions from a social interaction perspective. The results showed that (i) for people with high climate change perceptions, personal response efficacy, self-efficacy, and social norms have positive effects on climate change discussions, but the effect of perceived others' response efficacy on climate change discussion is not significant; (ii) for people with low climate change perceptions, self-efficacy and social norms have positive effects on climate change discussions, but the effects of personal response efficacy and perceived others' response efficacy on climate change discussion are not significant; (iii) irrespective of individuals' high or low perceptions of climate change, social norm remains the most important predictor of climate change discussions. These findings make valuable contributions to the theoretical literature and intervention efforts regarding climate change discussions from a social interaction perspective.

Sustainability, Collective Self-Regulation, and Human-Nature Interdependence

Like any organism, humanity constructs its niche and adapts to the rest of nature by modifying available materials around them. In the era that some have dubbed the "Anthropocene," human niche construction has gone so far as to threaten the planetary climate system. The central question of sustainability is how humanity can collectively self-regulate niche construction, that is, humanity's relationship with the rest of nature. In this article, we argue that to resolve the collective self-regulation problem for sustainability, sufficiently accurate and relevant aspects of causal knowledge about the functioning of complex social-ecological systems need to be cognized, communicated, and collectively shared. More specifically, causal knowledge about human-nature interdependence-how humans interact with each other and the rest of nature-is critical for coordinating cognitive agents' thoughts, feelings, and actions for the greater good without falling into the trap of free riding. Here, we will develop a theoretical framework to consider the role of causal knowledge about human-nature interdependence in collective self-regulation for sustainability, review the relevant empirical research primarily focusing on climate change, and take stock of what is currently known and what we need to investigate in the future.

Implications of a Psychological Approach to Collective Remembering: Social Representations as Cultural Ground for Interpreting Survey and Experimental Results

Psychology has become connected to the “memory boom” in research, that highlights the concept of social representations, defined as a shared system of knowledge and belief that facilitates communication about social objects where culture is conceptualized as a meta-system of social representations mediated by language, symbols, and their institutional carriers. Six articles on collective remembering, including survey results, text analysis, and experiments, are summarized in this introduction. All rely on content-rich meanings, embedded in sociocultural contexts that influence the results of the surveys and experiments. In the cases of Germany and China, the “historical charter” of the states in the late 19th century was ruptured, resulting in substantially different expressions of nationalism and national identity (in Germany) and filial piety and nationalism (in China) today. Surveys on the organization of living historical memory in Hungary and Finland found that the European Union formed an enduring social context for the formation of memory groups regarding recent history. Finally, in experiments, historical reminders are likely to be anchored in existing networks of meaning, and prime people about what they already believe, rather than exert independent causal effects. This anchoring of historical memory in communicating societies explains why the experimental results in this area are so inconsistent.

The Influence of Organised Diffusion on Social Norms Change: Addressing Intimate Partner Violence in Nepal

Intimate partner violence (IPV) is a significant global health issue. Organised diffusion has potential to influence changes in norms that perpetuate harmful practices by spreading anti-IPV messaging throughout social networks. The Change Starts at Home intervention in Nepal leverages radio programming and community mobilisation to address the perpetration of IPV. This qualitative analysis of couple interviews at the 18-month follow-up (N = 35 individuals) seeks to evaluate how the intervention messaging diffused into the community using organised diffusion as a framework, and how this influenced any changes in norms related to the perpetration of IPV. Overall, this study provides evidence that the Change at Home Intervention effectively diffused into the community and began to promote changes around IPV norms, especially among relationships that were socially and geospatially close. This analysis demonstrates the potential for organised diffusion to facilitate social norms change around IPV.

Changing Social Norms: the Importance of "Organized Diffusion" for Scaling Up Community Health Promotion and Women Empowerment Interventions

Some harmful practices are sustained by social norms-collective beliefs about what people expect from each other. Practitioners and researchers alike have been investigating the potential of social norms theory to inform the design of effective interventions addressing these practices in low- and middle-income countries. One approach commonly used to facilitate social norms change is community-based dialogs and trainings. This approach has often been criticized for not being cost-effective, as it usually includes a relatively small number of direct participants and does not allow for scaling-up strategies. In spite of some evidence (as for instance, the SASA! Program) that community dialogs can achieve social norms change, little exists in the literature about how exactly participants in community dialogs engage others in their networks to achieve change. In this paper, we look at the potential of "organized diffusion" as a cost-effective strategy to expand the positive effects of community-based interventions to participants' networks, achieving sustainable normative shifts. We provide quantitative evidence from three case studies-Community Empowerment Program in Mali, Change Starts at Home in Nepal, and Voices for Change in Nigeria-showing that participants in community-based interventions can be effectively empowered to share their new knowledge and understandings systematically with others in their networks, eventually facilitating social norms change. Future community-based interventions intending to achieve social norms change would benefit from integrating ways to help participants engage others in their network in transformative conversations. Doing so has the potential to generate additional impact with little additional investment.

Emotion in Cultural Dynamics

Emotion is critical for cultural dynamics, that is, for the formation, maintenance, and transformation of culture over time. We outline the component micro- and macro-level processes of cultural dynamics, and argue that emotion not only facilitates the transmission and retention of cultural information, but also is shaped and crafted by cultural dynamics. Central to this argument is our understanding of emotion as a complete information package that signals the adaptive significance of the information that the agent is processing. It captures an agent’s appraisal about the relationship between themself and the object of emotional focus, as well as action orientation and allostasis in context. We discuss implications of this perspective in the context of the changing natural and geopolitical environment, and future cultural dynamics into the 21st century.

Culturally Relevant Meanings of the Protestant Work Ethic and Attitudes towards Poor Persons

The Protestant work ethic (PWE), or the belief that hard work leads to success, is a popular belief across cultures. Much work indicates that PWE contributes to negative evaluations of disadvantaged groups presumably through the notion that they deserve their disadvantage for not working hard enough ("PWE-Justifier"). But there is another dimension of PWE that expresses the belief that everyone could succeed through hard work ("PWE-Equalizer"). We propose that the PWE-Justifier is meaningful in cultures that emphasize individualism and personal responsibility, but not in others. In a cross-cultural study, we compare how PWE-Justifier relates to evaluations of poor persons in the USA (individualist culture) and the Philippines (low individualist culture). In the USA sample, regression analysis indicated that internal attributions of poverty mediated the relationships of PWE-Justifier with negative stereotypes (R2 = .32) and with negative attitudes towards poor persons (R2 = .13). Bootstrapping analysis indicated that both indirect effects of PWE-Justifier were significant: Negative stereotypes, B = .17, SE = .03, p < .0001, 95% CI [.11, .24]; negative attitudes, B = 2.52, SE = 1.11, p = .014, 95% CI [0.49, 4.84]. The results were not found in the Philippine sample, where instead, PWE-Equalizer negatively predicted negative attitudes (R2 = .05) and positively predicted empathy (R2 = .05) for poor persons. The results are discussed in terms of how the negative consequences of PWE may derive from the cultural syndrome of individualism that emphasizes personal control and responsibility.

Cognition in a Social Context: A Social-Interactionist Approach to Emergent Phenomena

The formation of collective memories, emotions, and beliefs is a fundamental characteristic of human communities. These emergent outcomes are thought to be the result of a dynamical system of communicative interactions among individuals. But despite recent psychological research on collective phenomena, no programmatic framework to explore the processes involved in their formation exists. Here, we propose a social-interactionist approach that bridges cognitive and social psychology to illuminate how microlevel cognitive phenomena give rise to large-scale social outcomes. It involves first establishing the boundary conditions of cognitive phenomena, then investigating how cognition is influenced by the social context in which it is manifested, and finally studying how dyadic-level influences propagate in social networks. This approach has the potential to (a) illuminate the large-scale consequences of well-established cognitive phenomena, (b) lead to interdisciplinary dialogues between psychology and the other social sciences, and (c) be more relevant for public policy than existing approaches.

Shared reality as collective closure

We draw on the theory of lay epistemics to understand how universal processes of knowledge formation drive the emergence, and determine the consequences of shared reality in groups. In particular, we highlight the role in these processes of the need for cognitive closure and credible epistemic authorities. Whereas the former construct explains why people seek a shared reality, the latter clarifies who the reality is shared with. In this connection, we review relevant bodies of empirical evidence that bear on the epistemic underpinnings of shared reality phenomena.

How shared reality is created in interpersonal communication

Communication is a key arena and means for shared-reality creation. Most studies explicitly devoted to shared reality have focused on the opening part of a conversation, that is, a speaker's initial message to an audience. The aspect of communication examined by this research is the evaluative adaptation (tuning) of the messages to the audience's attitude or judgment. The speaker's shared-reality creation is typically assessed by the extent to which the speaker's evaluative representation of the topic matches the audience-tuned view expressed in the message. We first review research on such audience-tuning effects, with a focus on shared-reality goals and conditions facilitating the generalization of shared reality. We then review studies using other paradigms that illustrate factors of shared-reality creation in communication, including mere message production, grounding, validation responses, and communication about commonly known information (including stereotypes) in intragroup communication. The different lines of research reveal the potency, but also boundary conditions, of communication effects on shared reality.

Shared reality in interpersonal relationships

Close relationships afford us opportunities to create and maintain meaning systems as shared perceptions of ourselves and the world. Establishing a sense of mutual understanding allows for creating and maintaining lasting social bonds, and as such, is important in human relations. In a related vein, it has long been known that knowledge of significant others in one's life is stored in memory and evoked with new persons-in the social-cognitive process of 'transference'-imbuing new encounters with significance and leading to predictable cognitive, evaluative, motivational, and behavioral consequences, as well as shifts in the self and self-regulation, depending on the particular significant other evoked. In these pages, we briefly review the literature on meaning as interpersonally defined and then selectively review research on transference in interpersonal perception. Based on this, we then highlight a recent series of studies focused on shared meaning systems in transference. The highlighted studies show that values and beliefs that develop in close relationships (as shared reality) are linked in memory to significant-other knowledge, and thus, are indirectly activated (made accessible) when cues in a new person implicitly activate that significant-other knowledge (in transference), with these shared beliefs then actively pursued with the new person and even protected against threat. This also confers a sense of mutual understanding, and all told, serves both relational and epistemic functions. In concluding, we consider as well the relevance of co-construction of shared reality n such processes.

Social transmission and shared reality in cultural dynamics

Micro cultural dynamics are concerned with the mechanisms of transmission, retention, and modification of cultural information in social networks. When interacting individuals mutually recognize that they share psychological reactions to given cultural information, it may be grounded as an aspect of their shared reality under specifiable conditions. The interpretation of cultural information as socially verified shared reality provides a basis for further dissemination of the information and coordinated social action. We review the recent literature that supports this general contention, while highlighting the role of emotion-a somewhat under-recognized aspect of shared reality research-and emphasizing the mediating role of cultural dynamics in the mutual constitution of social reality and shared reality.

The ghost of the machine: The relevance of material systems for psychology

Contemporary psychology theorizes and researches social oppression in terms of culturally and linguistically mediated phenomena (e.g., stereotypes, identities, norms, attitudes). Although social constructionist and embodied cognition perspectives correct certain deficits of mainstream approaches, they still consider embodiment only in terms of linguistic or cognitive mediation. As a result, the role played by human embodiment in material systems is largely overlooked in psychological analyses of capitalist oppression. Roberto Esposito and Maurizio Lazzarato propose that similarities (rather than differences) between humans and non-human entities, especially machines, should be the starting place for a critique of capitalism. Esposito traces the longstanding history of cultural divisions between persons and things, which contributes to our current blindness to embodiment. Lazzarato details how signs and diagrams—once thought to belong to the abstract province of symbols—now play a direct, vital role in material reality under capitalism.

Situational Salience of Norms Moderates Cultural Differences in the Originality and Usefulness of Creative Ideas Generated or Selected by Teams

This study examines how culture affects the normative processes implicated in cultural differences in creative behaviors. Western norms prioritize originality and Eastern norms usefulness. In a cross-cultural study, we found significant performance differences in terms of originality and usefulness between Americans and Taiwanese only when these norms were salient, as when the task required individuals to select ideas (vs. generate new ideas) or to work in a group (vs. work alone). Compared with Taiwanese, Americans generated more original ideas when they worked in a group or when the task required them to select ideas for further elaboration. When required to select ideas in a group, norms were most salient and Americans’ relative advantage over Taiwanese in originality was most pronounced. In contrast, compared with Americans, Taiwanese generated more useful ideas when they worked in a group or when the task required them to select ideas for further elaboration. When required to select ideas in a group, Taiwanese’s advantage over Americans in usefulness was most pronounced. Moreover, although Americans and Taiwanese were equally capable of generating original and useful ideas, Taiwanese teams tended to express useful ideas and hold back original ones in group discussion. In contrast, American teams tended to hold back useful ideas. The theoretical and future research implications of these findings are discussed.

Initial Mainstream Cultural Orientations Predict Early Social Participation in the Mainstream Cultural Group

This work adopts a perspective that construes acculturation as a dynamic intergroup process, and social contact with members of the new community as a key mechanism underlying cultural adaptation. We argue that migrants' initial self-reported mainstream cultural orientation constitutes an important antecedent of early social participation in the new community. Results from two longitudinal studies of newly arrived international students ( N = 98 and N = 60) show that more positive initial mainstream cultural orientations prospectively predict higher social participation, specifically in the mainstream group, over the following months. This relation held after controlling for important alternative predictors, namely, extraversion/shyness, mainstream language proficiency, and respiratory sinus arrhythmia, a physiological index of social engagement capacity. These studies focus on the very initial stages of the temporal dynamics of acculturation, contribute to bridging research on acculturation and on intergroup relations, and establish a link between cultural orientations, a subjective attitudinal construct, and concrete social engagement behaviors.

From one mind to many: the emerging science of cultural norms

Cultural norms permeate human existence. They shape our view of reality and the evolution of culture. In this review, we discuss the benefits of a cultural science that studies norms as well as values, and review research on (a) whether cultural norms are distinctly human, (b) when people will follow cultural norms, and (c) what factors shape the content and strength of cultural norms. We argue that studying cultural norms represents a critical cross-disciplinary, multi-level approach that is ideal for both understanding culture and tapping its potential for positive change.

Diffusion of Opinions in a Complex Culture System

People take descriptive norms into account when making decisions, even when they do not personally believe in the norms; when the norms do not correspond to the actual preferences of the group; and when the decision is a high stake one. A prevailing challenge in culture and norm research is to identify the sociocultural processes through which ideas spread and become part of the descriptive norms in the society, as well as the processes through which the diffusion of ideas is contained. In the present article, the authors review two emerging communication perspectives on idea diffusion and norm emergence: neo-diffusionism and complexity theory. In addition, the authors illustrate in an agent-based modeling study how complexity theory can shed new light on how opinions spread through interpersonal communication in a complex cultural system. Preliminary results show that as long as most agents in the system prefer talking to others sharing the same opinion, the relative distribution of majority and minority opinions in the system will not change. Interestingly, when egocentric speech is coupled with the preference to communicate with dissimilar others, the level of cognitive homogeneity level (i.e., opinion consensus) in the system increases. In contrast, when audience design is coupled with the preference to communicate with dissimilar others, the level of cognitive diversity level in the system increases. The implications of the results for emergence of descriptive norms are discussed.

Civilised Behaviour: A Chinese Indigenous Intergroup Perception Dimension

In order to check whether (un)civilised behaviour can be a valid indigenous intergroup comparison dimension for Chinese people, three studies were conducted based on stereotypic explanatory bias (SEB). Study 1 examined the media representation of Chinese and Western (un)civilised behaviours, and the SEB results suggested ingroup derogation of Chinese people regarding civilised behaviour. Study 2 aimed to use a more empirical approach to further analyse Chinese intergroup bias for civilised behaviour at both implicit and explicit levels. Chinese participants’ SEB results indicated ingroup derogation and outgroup favouritism were at the implicit level; however, ingroup favouritism and outgroup derogation were at the explicit level. Study 3 was designed to examine how stereotypes that were verified in Study 2 would be changed by manipulating the presentation of extreme, stereotype-relevant information in the form of an internet blog. These findings suggest that (un)civilised behaviour can be a valid indigenous intergroup comparison dimension for Chinese people who perceive themselves as a disadvantaged group compared to Westerners on this dimension. Finally, theoretical contribution and practical implications for social change are discussed.

How can you capture cultural dynamics?

Cross-cultural comparison is a critical method by which we can examine the interaction between culture and psychological processes. However, comparative methods tend to overlook cultural dynamics - the formation, maintenance, and transformation of cultures over time. The present article gives a brief overview of four different types of research designs that have been used to examine cultural dynamics in the literature: (1) cross-temporal methods that trace medium- to long-term changes in a culture; (2) cross-generational methods that explore medium-term implications of cultural transmission; (3) experimental simulation methods that investigate micro-level mechanisms of cultural dynamics; and (4) formal models and computer simulation methods often used to investigate long-term and macro-level implications of micro-level mechanisms. These methods differ in terms of level of analysis for which they are designed (micro vs. macro-level), scale of time for which they are typically used (short-, medium-, or long-term), and direction of inference (deductive vs. empirical method) that they imply. The paper describes examples of these methods, discuss their strengths and weaknesses, and point to their complementarity in inquiries about cultural change. Because cultural dynamics research is about meaning over time, issues deriving from interpretation of meaning and temporal distance between researchers and objects of inquiry can pose threats to the validity of the research and its findings. The methodological question about hermeneutic circle is recalled and further inquiries are encouraged.