Transformation between scientific and social representations of conception: the method of serial reproduction

Formalising prestige bias: Differences between models with first-order and second-order cues

Knowledge and behaviour are transmitted from one individual to another through social learning and eventually disseminated across the population. People often learn useful behaviours socially through selective bias rather than random selection of targets. Prestige bias, or the tendency to selectively imitate prestigious individuals, has been considered an important factor in influencing human behaviour. Although its importance in human society and culture has been recognised, the formulation of prestige bias is less developed than that of other social learning biases. To examine the effects of prestige bias on cultural evolution theoretically, it is imperative to formulate prestige and investigate its basic properties. We reviewed two definitions: one based on first-order cues, such as the demonstrator's appearance and job title, and the other based on second-order cues, such as people's behaviour towards the demonstrator (e.g. people increasingly pay attention to prestigious individuals). This study builds a computational model of prestige bias based on these two definitions and compares the cultural evolutionary dynamics they generate. Our models demonstrate the importance of distinguishing between the two types of formalisation, because they can have different influences on cultural evolution.

How cognitive selection affects language change

Like biological species, words in language must compete to survive. Previously, it has been shown that language changes in response to cognitive constraints and over time becomes more learnable. Here, we use two complementary research paradigms to demonstrate how the survival of existing word forms can be predicted by psycholinguistic properties that impact language production. In the first study, we analyzed the survival of words in the context of interpersonal communication. We analyzed data from a large-scale serial-reproduction experiment in which stories were passed down along a transmission chain over multiple participants. The results show that words that are acquired earlier in life, more concrete, more arousing, and more emotional are more likely to survive retellings. We reason that the same trend might scale up to language evolution over multiple generations of natural language users. If that is the case, the same set of psycholinguistic properties should also account for the change of word frequency in natural language corpora over historical time. That is what we found in two large historical-language corpora (Study 2): Early acquisition, concreteness, and high arousal all predict increasing word frequency over the past 200 y. However, the two studies diverge with respect to the impact of word valence and word length, which we take up in the discussion. By bridging micro-level behavioral preferences and macro-level language patterns, our investigation sheds light on the cognitive mechanisms underlying word competition.

The ROCK Tool: A Novel Method for the Structural Exploration of Schemata

Information stored in the human memory is organized in the form of mental schemata. In this paper we report on the Reproduction of Categorical Knowledge (ROCK) tool, a novel method for uncovering the structure of mental schemata of memorized information. The tool applies serial reproduction and hierarchical clustering to magnify memory bias and uncover inner configurations of fragmented information, using strength of association. We conducted behavioral experiments to test the validity of the tool. Experiment 1a demonstrated that the schematic structure of personality traits uncovered by the ROCK tool highly matched those described by the Big Five theory. This finding was replicated in Experiment 1b, focusing on a lower-level personality dimension extroversion with results aligned with personality theories. Experiment 2 assessed the ROCK tool using artificial stimuli with a pre-defined structure, created using a Markov chain model. Participants acquired the structure of the stimuli through an implicit learning procedure, and the ROCK tool was used to assess their level of recall. The results showed that the learned structure was identical to the designed structure of the stimuli. The results from both studies suggest that the ROCK tool could effectively reveal the structure of mental schemata.

Vaccines and autism: a preliminary qualitative study on the beliefs of concerned mothers in Italy

Purpose: While a large body of evidence has shown that the administration of the measles-mumps-rubella (MMR) vaccine is not associated with an increased risk of autism spectrum disorder (ASD), a hesitant attitude towards childhood vaccination is still present among the public. In this study, we aim to investigate the mothers’ perceptions of the cause of their child’s ASD in order to increase our understanding of vaccine hesitancy.

Methods: This study draws on the analysis of 18 semi-structured interviews of mothers of children with ASD on the causes of autism.

Results: The interview material was content-analysed. The main themes were 1) childhood vaccines; 2) genetics; 3) specific conditions of the mother or the newborn at the moment of delivery; 4) environmental factors such as the mother’s lifestyle or her diet. The link between vaccines and autism was prevalent. About one third of the mothers reported that their child’s ASD was a consequence of a combination of two or more factors, i.e., childhood vaccines and specific conditions of the newborn or the mother at the moment of delivery.

Conclusion: This study provides preliminary insights into recurring sets of beliefs concerning the causes of ASD among the mothers of affected children.

Homogeneity of Memory Errors in Abstract Visual Pattern Recall

In memory tests, recalled information can be distorted by errors in memory and these distortions can be more memorable than the original stimuli to a later learner. This is typically observed over several generations of learners but there is less exploration of the initial distortions from the first generation of learners. In this article, participants studied visual matrix patterns which were either erroneous recall attempts from previous participants or were random patterns. Experiment 1 showed some evidence that material based on previous participants' recall data was more memorable than random material, but this did not replicate in Experiment 2. Of greater interest in the current data were homogeneity in the memory errors made by participants which demonstrated systematic recall biases in a single generation of learners. Unlike studies utilising multiple generations of learners, the currently observed distortions cannot be attributed to survival-of-the-fittest mechanisms where biases are driven by encoding effects.

Forgetting in Social Chains: The Impact of Cognition on Information Propagation

Listening to a speaker selectively practicing previously encoded information leads to better memory for the practiced information, but at the same time results in induced forgetting of related memories. These effects have been found to occur due to the concurrent, and covert, retrieval of information on the part of the listener. Using a modified version of the method of serial reproduction (Bartlett, 1932), this study explored the degree to which rehearsal and retrieval-induced forgetting effects propagated in 64 3-person-chains of connected participants. We manipulated the degree of concurrent retrieval from the part of the listener by activating high and low relational motivations during the listening task. We showed that the degree of propagation of retrieval-induced forgetting was larger when concurrent retrieval was activated (high-relational motivation) than when concurrent retrieval was attenuated (low-relational motivation). This study provides a framework that aims to bridge between micro-level cognitive phenomena and macro-level social dynamics.

Storytelling as Adaptive Collective Sensemaking

Storytelling represents a key element in the creation and propagation of culture. Three main accounts of the adaptive function of storytelling include (a) manipulating the behavior of the audience to enhance the fitness of the narrator, (b) transmitting survival‐relevant information while avoiding the costs involved in the first‐hand acquisition of that information, and (c) maintaining social bonds or group‐level cooperation. We assess the substantial evidence collected in experimental and ethnographic studies for each account. These accounts do not always appeal to the specific features of storytelling above and beyond language use in general. We propose that the specific adaptive value of storytelling lies in making sense of non‐routine, uncertain, or novel situations, thereby enabling the collaborative development of previously acquired skills and knowledge, but also promoting social cohesion by strengthening intragroup identity and clarifying intergroup relations.

Bietti, Tilston and Bangerter take an evolutionary approach towards memory transmission and storytelling, arguing that storytelling plays a central role in the creation and transmission of cultural information. They suggest that storytelling is a vehicle to transmit survival‐related information that helps to avoid the costs involved in the first‐hand acquisition of that information and contributes to the maintenance of social bonds and group‐level cooperation. Furthermore, Bietti et al. argue that, going beyond storytelling’s individualist role of manipulating the audience to enhance fitness of the narrator, that these adaptive functions of storytelling may well be assigned to other forms of language use besides narration (e.g., instructional discourse and argumentation). Based on this evidence, Bietti and colleagues claim that the specific adaptive function of storytelling lies in making sense of non‐routine, uncertain, or novel situations, thereby enabling collective sensemaking.

Expert-novice differences in mental models of viruses, vaccines, and the causes of infectious disease

Humans are exposed to viruses everywhere they live, play, and work. Yet people's beliefs about viruses may be confused or inaccurate, potentially impairing their understanding of scientific information. This study used semi-structured interviews to examine people's beliefs about viruses, vaccines, and the causes of infectious disease. We compared people at different levels of science expertise: middle school students, teachers, and professional virologists. The virologists described more entities involved in microbiological processes, how these entities behaved, and why. Quantitative and qualitative analyses revealed distinctions in the cognitive organization of several concepts, including infection and vaccination. For example, some students and teachers described viral replication in terms of cell division, independent of a host. Interestingly, most students held a mental model for vaccination in which the vaccine directly attacks a virus that is present in the body. Our findings have immediate implications for how to communicate about infectious disease to young people.

Gender on the brain: a case study of science communication in the new media environment

Neuroscience research on sex difference is currently a controversial field, frequently accused of purveying a ‘neurosexism’ that functions to naturalise gender inequalities. However, there has been little empirical investigation of how information about neurobiological sex difference is interpreted within wider society. This paper presents a case study that tracks the journey of one high-profile study of neurobiological sex differences from its scientific publication through various layers of the public domain. A content analysis was performed to ascertain how the study was represented in five domains of communication: the original scientific article, a press release, the traditional news media, online reader comments and blog entries. Analysis suggested that scientific research on sex difference offers an opportunity to rehearse abiding cultural understandings of gender. In both scientific and popular contexts, traditional gender stereotypes were projected onto the novel scientific information, which was harnessed to demonstrate the factual truth and normative legitimacy of these beliefs. Though strains of misogyny were evident within the readers’ comments, most discussion of the study took pains to portray the sexes’ unique abilities as equal and ‘complementary’. However, this content often resembled a form of benevolent sexism, in which praise of women’s social-emotional skills compensated for their relegation from more esteemed trait-domains, such as rationality and productivity. The paper suggests that embedding these stereotype patterns in neuroscience may intensify their rhetorical potency by lending them the epistemic authority of science. It argues that the neuroscience of sex difference does not merely reflect, but can actively shape the gender norms of contemporary society.

How can you capture cultural dynamics?

Cross-cultural comparison is a critical method by which we can examine the interaction between culture and psychological processes. However, comparative methods tend to overlook cultural dynamics - the formation, maintenance, and transformation of cultures over time. The present article gives a brief overview of four different types of research designs that have been used to examine cultural dynamics in the literature: (1) cross-temporal methods that trace medium- to long-term changes in a culture; (2) cross-generational methods that explore medium-term implications of cultural transmission; (3) experimental simulation methods that investigate micro-level mechanisms of cultural dynamics; and (4) formal models and computer simulation methods often used to investigate long-term and macro-level implications of micro-level mechanisms. These methods differ in terms of level of analysis for which they are designed (micro vs. macro-level), scale of time for which they are typically used (short-, medium-, or long-term), and direction of inference (deductive vs. empirical method) that they imply. The paper describes examples of these methods, discuss their strengths and weaknesses, and point to their complementarity in inquiries about cultural change. Because cultural dynamics research is about meaning over time, issues deriving from interpretation of meaning and temporal distance between researchers and objects of inquiry can pose threats to the validity of the research and its findings. The methodological question about hermeneutic circle is recalled and further inquiries are encouraged.

Serial reproduction of traumatic events: does the chain unravel?

Our goal in this paper is to show that a careful analysis of recall accuracy within a serial reproduction chain can add to a detailed qualitative analysis of the reproductions within the chain. The texts we chose are based on newspaper reports concerning current events, which are far from being mundane: reports of tragic events, even traumatic events. The participants were 216 students who were randomly assigned to 54 four-person reproduction chains, 18 for each of three 160-word texts. The reproduction chain is highly dependent on the recall accuracy of the first generation (i.e., the first participant in the reproduction chain). Thus, we argue (and show) that there should be a qualitative difference between chains starting off with a high level of recall accuracy from those starting off with a low level of recall accuracy. Our data-analytic approach is based on trend analysis, which we argue is an apt quantitative, holistic, dynamic, process-oriented type of analysis that is required in such research.

Culture: copying, compression, and conventionality

Through cultural transmission, repeated learning by new individuals transforms cultural information, which tends to become increasingly compressible (Kirby, Cornish, & Smith, ; Smith, Tamariz, & Kirby, ). Existing diffusion chain studies include in their design two processes that could be responsible for this tendency: learning (storing patterns in memory) and reproducing (producing the patterns again). This paper manipulates the presence of learning in a simple iterated drawing design experiment. We find that learning seems to be the causal factor behind the increase in compressibility observed in the transmitted information, while reproducing is a source of random heritable innovations. Only a theory invoking these two aspects of cultural learning will be able to explain human culture's fundamental balance between stability and innovation.

Limitations to the cultural ratchet effect in young children

Although many animal species show at least some evidence of cultural transmission, broadly defined, only humans show clear evidence of cumulative culture. In the current study, we investigated whether young children show the "ratchet effect," an important component of cumulative culture--the ability to accumulate efficient modifications across generations. We tested 16 diffusion chains--altogether consisting of 80 children--to see how they solved an instrumental task (i.e., carrying something from one location to another). We found that when the chain was seeded with an inefficient way of solving the task, 4-year-olds were able to innovate and transmit these innovations so as to reach a more efficient solution. However, when it started out with relatively efficient solutions already (i.e., the ones that children in a control condition discovered for themselves), there were no further techniques invented and/or transmitted beyond that. Thus, young children showed the ratchet effect to a limited extent, accumulating efficient modifications but not going beyond the inventive level of the individual.

Corpses, Maggots, Poodles and Rats: Emotional Selection Operating in Three Phases of Cultural Transmission of Urban Legends

Abstract

In one conception of cultural evolution, the evolutionary success of cultural units that are transmitted from individual to individual is determined by forces of cultural selection. Here we argue that it is helpful to distinguish between several distinct phases of the transmission process in which cultural selection can operate, such as a choose-to-receive phase, an encode-and-retrieve phase, and a choose-to-transmit phase. Here we focus on emotional selection in cultural transmission of urban legends, which has previously been shown to operate in the choose-to-transmit phase. In a series of experiments we studied serial transmission of stories based on urban legends manipulated to be either high or low on disgusting content. Results supported emotional selection operating in all three phases of cultural transmission. Thus, the prevalence of disgusting urban legends in North America may be explained by emotional selection through a multitude of pathways.

Conspiracy theories as quasi-religious mentality: an integrated account from cognitive science, social representations theory, and frame theory

Conspiracy theories (CTs) can take many forms and vary widely in popularity, the intensity with which they are believed and their effects on individual and collective behavior. An integrated account of CTs thus needs to explain how they come to appeal to potential believers, how they spread from one person to the next via communication, and how they motivate collective action. We summarize these aspects under the labels of stick, spread, and action. We propose the quasi-religious hypothesis for CTs: drawing on cognitive science of religion, social representations theory, and frame theory. We use cognitive science of religion to describe the main features of the content of CTs that explain how they come to stick: CTs are quasi-religious representations in that their contents, forms and functions parallel those found in beliefs of institutionalized religions. However, CTs are quasi-religious in that CTs and the communities that support them, lack many of the institutional features of organized religions. We use social representations theory to explain how CTs spread as devices for making sense of sudden events that threaten existing worldviews. CTs allow laypersons to interpret such events by relating them to common sense, thereby defusing some of the anxiety that those events generate. We use frame theory to explain how some, but not all CTs mobilize collective counter-conspiratorial action by identifying a target and by proposing credible and concrete rationales for action. We specify our integrated account in 13 propositions.

Man-made black holes and Big Bangs: Diffusion and integration of scientific information into everyday thinking

Drawing on Social Representations Theory, this study investigates focalisation and anchoring during the diffusion of information concerning the Large Hadron Collider (LHC), the particle accelerator at the European Organisation for Nuclear Research (CERN). We hypothesised that people focus on striking elements of the message, abandoning others, that the nature of the initial information affects diffusion of information, and that information is anchored in prior attitudes toward CERN and science. A serial reproduction experiment with two generations and four chains of reproduction diffusing controversial versus descriptive information about the LHC shows a reduction of information through generations, the persistence of terminology regarding the controversy and a decrease of other elements for participants exposed to polemical information. Concerning anchoring, positive attitudes toward CERN and science increase the use of expert terminology unrelated to the controversy. This research highlights the relevance of a social representational approach in the public understanding of science.

Observational learning of tool use in children: Investigating cultural spread through diffusion chains and learning mechanisms through ghost displays

In the first of two experiments, we demonstrate the spread of a novel form of tool use across 20 "cultural generations" of child-to-child transmission. An experimentally seeded technique spread with 100% fidelity along twice as many "generations" as has been investigated in recent exploratory "diffusion" experiments of this type. This contrasted with only a single child discovering the technique spontaneously in a comparable group tested individually without any model. This study accordingly documents children's social learning of tool use on a new, population-level scale that characterizes real-world cultural phenomena. In a second experiment, underlying social learning processes were investigated with a focus on the contrast between imitation (defined as copying actions) and emulation (defined as learning from the results of actions only). In two different "ghost" conditions, children were presented with the task used in the first experiment but now operated without sight of an agent performing the task, thereby presenting only the information used in emulation. Children in ghost conditions were less successful than those who had watched a model in action and showed variable matching to what they had seen. These findings suggest the importance of observational learning of complex tool use through imitation rather than only through emulation. Results of the two experiments are compared with those of similar experiments conducted previously with chimpanzees and are discussed in relation to the wider perspective of human culture and the influence of task complexity on social learning.

A rational analysis of the effects of memory biases on serial reproduction

Many human interactions involve pieces of information being passed from one person to another, raising the question of how this process of information transmission is affected by the cognitive capacities of the agents involved. Bartlett (1932) explored the influence of memory biases on the "serial reproduction" of information, in which one person's reconstruction of a stimulus from memory becomes the stimulus seen by the next person. These experiments were done using relatively uncontrolled stimuli, but suggested that serial reproduction could transform information in a way that reflected the biases inherent in memory. We formally analyze serial reproduction using a Bayesian model of reconstruction from memory, giving a general result characterizing the effect of memory biases on information transmission. We then test the predictions of this account in four experiments using simple one-dimensional stimuli. Our results provide theoretical and empirical justification for the idea that serial reproduction reflects memory biases.

Investigating children as cultural magnets: do young children transmit redundant information along diffusion chains?

The primary goal of this study was to investigate cultural transmission in young children, with specific reference to the phenomenon of overimitation. Diffusion chains were used to compare the imitation of 2- and 3-year-olds on a task in which the initial child in each chain performed a series of relevant and irrelevant actions on a puzzle box in order to retrieve a reward. Children in the chains witnessed the actions performed on one of two boxes, one which was transparent and so the lack of causality of the irrelevant actions was obvious, while the other was opaque and so the lack of causal relevance was not obvious. Unlike previous dyadic research in which children overimitate a model, the irrelevant actions were parsed out early in the diffusion chains. Even though children parsed out irrelevant actions, they showed fidelity to the method used to perform a relevant action both within dyads and across groups. This was true of 3-year-olds, and also 2-year-olds, therefore extending findings from previous research.

Review. The multiple roles of cultural transmission experiments in understanding human cultural evolution

In this paper, we explore how experimental studies of cultural transmission in adult humans can address general questions regarding the 'who, what, when and how' of human cultural transmission, and consequently inform a theory of human cultural evolution. Three methods are discussed. The transmission chain method, in which information is passed along linear chains of participants, has been used to identify content biases in cultural transmission. These concern the kind of information that is transmitted. Several such candidate content biases have now emerged from the experimental literature. The replacement method, in which participants in groups are gradually replaced or moved across groups, has been used to study phenomena such as cumulative cultural evolution, cultural group selection and cultural innovation. The closed-group method, in which participants learn in groups with no replacement, has been used to explore issues such as who people choose to learn from and when they learn culturally as opposed to individually. A number of the studies reviewed here have received relatively little attention within their own disciplines, but we suggest that these, and future experimental studies of cultural transmission that build on them, can play an important role in a broader science of cultural evolution.

Discovery of the faithfulness gene: a model of transmission and transformation of scientific information

The purpose of this paper is to study the diffusion and transformation of scientific information in everyday discussions. Based on rumour models and social representations theory, the impact of interpersonal communication and pre-existing beliefs on transmission of the content of a scientific discovery was analysed. In three experiments, a communication chain was simulated to investigate how laypeople make sense of a genetic discovery first published in a scientific outlet, then reported in a mainstream newspaper and finally discussed in groups. Study 1 (N=40) demonstrated a transformation of information when the scientific discovery moved along the communication chain. During successive narratives, scientific expert terminology disappeared while scientific information associated with lay terminology persisted. Moreover, the idea of a discovery of a faithfulness gene emerged. Study 2 (N=70) revealed that transmission of the scientific message varied as a function of attitudes towards genetic explanations of behaviour (pro-genetics vs. anti-genetics). Pro-genetics employed more scientific terminology than anti-genetics. Study 3 (N=75) showed that endorsement of genetic explanations was related to descriptive accounts of the scientific information, whereas rejection of genetic explanations was related to evaluative accounts of the information.

Iterated learning: intergenerational knowledge transmission reveals inductive biases

Cultural transmission of information plays a central role in shaping human knowledge. Some of the most complex knowledge that people acquire, such as languages or cultural norms, can only be learned from other people, who themselves learned from previous generations. The prevalence of this process of "iterated learning" as a mode of cultural transmission raises the question of how it affects the information being transmitted. Analyses of iterated learning utilizing the assumption that the learners are Bayesian agents predict that this process should converge to an equilibrium that reflects the inductive biases of the learners. An experiment in iterated function learning with human participants confirmed this prediction, providing insight into the consequences of intergenerational knowledge transmission and a method for discovering the inductive biases that guide human inferences.

A bias for social information in human cultural transmission

Evolutionary theories concerning the origins of human intelligence suggest that cultural transmission might be biased toward social over non-social information. This was tested by passing social and non-social information along multiple chains of participants. Experiment 1 found that gossip, defined as information about intense third-party social relationships, was transmitted with significantly greater accuracy and in significantly greater quantity than equivalent non-social information concerning individual behaviour or the physical environment. Experiment 2 replicated this finding controlling for narrative coherence, and additionally found that information concerning everyday non-gossip social interactions was transmitted just as well as the intense gossip interactions. It was therefore concluded that human cultural transmission is biased toward information concerning social interactions over equivalent non-social information.