All You Nonconformists Are (Not) All Alike: Dissociable Social Stereotypes of Mavericks and Contrarians

While some people easily align themselves with others, others find themselves less aligned with sociocultural norms (e.g., nonconformists). Though people outside the mainstream tend to capture societies' attention, very little is known regarding how nonconformists are construed. In these studies, we investigated how different types of nonconformists are stereotyped. We sought to elucidate common and dissociable social stereotypes of two types of nonconformity; mavericks and contrarians, driven toward independence versus being different, respectively. We found that mavericks are construed as highly competent and conscientious, well suited for leadership roles, and more likely to be male, older, and satisfied with their life. Contrarians are construed as highly social, low in warmth and agreeableness, highly neurotic, well suited for roles involving creativity and self-expression, and more likely to be female, younger, and less satisfied with their lives. We situate these findings within models linking cultural context with conformity.

Deviation from Design: A Meta-Analytic Review on the Link Between Social Media Use and Less Connection Between the Self and Others

Social media were designed to connect people and support interpersonal relationships. However, whether social media use is linked to the connection between the self and others is unknown. The present research reviewed findings across psychology to address whether social media use is linked to defining and expressing the self as connected to others (i.e., interdependence) versus separate from others (i.e., independence) and whether this link appears in both individualistic and collectivistic cultures. Eligible studies reported an association between social media use (e.g., time spent, frequency of use) and a characteristic supportive of independence (e.g., narcissism, envy, self-enhancement). Meta-analytic results of 133 effect sizes across the reviewed studies show that social media use is linked to independence rather than interdependence. This relationship was more pronounced in collectivistic cultures than in individualistic cultures. These findings suggest that characteristics linked to social media use differ from what one might expect based on the design of social media to connect people.

Is the myth of left-wing authoritarianism itself a myth?

Is left-wing authoritarianism (LWA) closer to a myth or a reality? Twelve studies test the empirical existence and theoretical relevance of LWA. Study 1 reveals that both conservative and liberal Americans identify a large number of left-wing authoritarians in their lives. In Study 2, participants explicitly rate items from a recently-developed LWA measure as valid measurements of authoritarianism. Studies 3-11 show that persons who score high on this same LWA scale possess the traits associated with models of authoritarianism: LWA is positively related to threat sensitivity across multiple areas, including general ecological threats (Study 3), COVID disease threat (Study 4), Belief in a Dangerous World (Study 5), and Trump threat (Study 6). Further, high-LWA persons show more support for restrictive political correctness norms (Study 7), rate African-Americans and Jews more negatively (Studies 8-9), and show more cognitive rigidity (Studies 10 and 11). These effects hold when controlling for political ideology and when looking only within liberals, and further are similar in magnitude to comparable effects for right-wing authoritarianism. Study 12 uses the World Values Survey to provide cross-cultural evidence of Left-Wing Authoritarianism around the globe. Taken in total, this large array of triangulating evidence from 12 studies comprised of over 8,000 participants from the U.S. and over 66,000 participants world-wide strongly suggests that left-wing authoritarianism is much closer to a reality than a myth.

A Socioecological-Genetic Framework of Culture and Personality: Their Roots, Trends, and Interplay

Culture and personality are two central topics in psychology. Individuals are culturally influenced influencers of culture, yet the research linking culture and personality has been limited and fragmentary. We integrate the literatures on culture and personality with recent advances in socioecology and genetics to formulate the Socioecological-Genetic Framework of Culture and Personality. Our framework not only delineates the mutual constitution of culture and personality but also sheds light on (a) the roots of culture and personality, (b) how socioecological changes partly explain temporal trends in culture and personality, and (c) how genes and culture/socioecology interact to influence personality (i.e., nature × nurture interactions). By spotlighting the roles of socioecology and genetics, our integrative framework advances the understanding of culture and personality.

Exploring the impact of Chuangguandong Movement on individualism in China based on Sina Weibo information

The voluntary frontier settlement hypothesis holds that frontier movements can promote the formation of individualism in the frontier area. The Chuangguandong Movement is one of China's voluntary frontier movements that potentially had a positive impact on the formation of high individualism in the northeastern provinces. Previous studies used independent/interdependent measures of self-construal scale, symbolic self-inflation, nepotism tasks, and percentage of most common names, to examine the differences in the independence between Heilongjiang and Shandong residents, which may be related to the Chuangguandong Movement. However, these studies were limited by certain factors such as sample size and objectivity of materials acquisition. In this study, we obtained Sina Weibo big data for period 2010-2020 to overcome the limitation of previous work. Using text feature extraction and keyword word frequency calculation methods based on the individualism/collectivism dictionary, we found that the level of individualism in Northeast China was higher than that in Shandong Province, which was consistent with previous research. Through the discussion of the four representative theoretical frameworks of individualism, the voluntary frontier settlement theory was considered as a potential explanation for the high degree of individualism in Northeast China.

Mobility, independent agency, and cosmopolitan settlement: Evidence from Chinese senior undergraduates

Cosmopolitan cities share similarities with historical frontiers, including potential opportunities for economic success, high social mobility, weakened traditional conventions, and adventure and novel experiences. Individuals with high independence typically prefer to settle in cosmopolitan cities. However, previous research testing this cosmopolitan settlement hypothesis did not consider the influence of relational mobility and residential mobility. Moreover, the mechanisms that drive people to prefer cosmopolitan cities remain unclear. This study examines the relationships among independence, relational mobility, residential mobility, and preference for cosmopolitan cities among 296 Chinese senior undergraduates. The results indicate that: (1) independence remains a positive predictor of the preference for cosmopolitan cities above and beyond relational mobility, residential mobility (i.e., history, state, and intention), and other covariates; (2) intention of residential mobility also positively predicts preference for cosmopolitan cities when controlling for related covariates; and (3) relational mobility indirectly predicts perceived preference for cosmopolitan cities through dependence. This research underscores the importance of identifying the factors and mechanisms affecting cosmopolitan settlement.

Human Personality Is Associated with Geographical Environment in Mainland China

Recent psychological research shown that the places where we live are linked to our personality traits. Geographical aggregation of personalities has been observed in many individualistic nations; notably, the mountainousness is an essential component in understanding regional variances in personality. Could mountainousness therefore also explain the clustering of personality-types in collectivist countries like China? Using a nationwide survey (29,838 participants) in Mainland China, we investigated the relationship between the Big Five personality traits and mountainousness indicators at the provincial level. Multilevel modelling showed significant negative associations between the elevation coefficient of variation (Elevation CV) and the Big Five personality traits, whereas mean elevation (Elevation Mean) and the standard deviation in elevation (Elevation STD) were positively associated with human personalities. Subsequent machine learning analyses showed that, for example, Elevation Mean outperformed other mountainousness indicators regarding correlations with neuroticism, while Elevation CV performed best relative to openness models. Our results mirror some previous findings, such as the positive association between openness and Elevation STD, while also revealing cultural differences, such as the social desirability of people living in China's mountainous areas.

Seeking and explaining culturally meaningful within-country regions: A functional, institutional and critical event analysis

Cross-cultural management scholars traditionally use country boundaries to study societal culture, while recognizing that regions within many countries show cultural differences. We review survey studies published in business journals between 1991 and 2021 that assess within-country cultural differences among administrative regions. We classify the articles according to their theoretical bases, methodological approaches, and outcomes. We use a functional, institutional, and critical event framework to suggest direction for theory that is and can be used to seek and explain within-country cultural regions. We also evaluate currently used databases, measurement, and analysis approaches to suggest ways forward.

A 21st century cognitive portrait of the Himba, a remote people of Namibia

This research sketches the cognitive portrait of the Himba, a remote population from Northern Namibia living in a non-industrial society almost completely devoid of modern artefacts. We compared the Himba sample to a French sample, exploring cognitive reflection, moral judgement, cooperative behaviour, paranormal beliefs, and happiness. We looked for both differences and similarities across cultures, and for the way cognitive functioning is associated with a range of demographic variables. Results showed some important group differences, with the Himba being more intuitive, more religious, happier, and less utilitarian than the French participants. Further, the predictors of these beliefs and behaviours differed between the two groups. The present results provide additional support to the recent line of research targeting cultural variations and similarities, and call for the need to expand psychology research beyond the Western world.

A Tale of Peaks and Valleys: Sinusoid Relationship Patterns Between Mountainousness and Basic Human Values

Mountains—mythic and majestic—have fueled widespread speculation about their effects on character. Emerging empirical evidence has begun to show that physical topography is indeed associated with personality traits, especially heightened openness. Here, we extend this work to the domain of personal values, linking novel large-scale individual values data ( n = 32,666) to objective indicators of altitude and mountainousness derived from satellite radar data. Partial correlations and conditional random forest machine-learning algorithms demonstrate that altitude and mountainousness are related to increased conservation values and decreased hedonism. Effect sizes are generally small (| r| < .031) but comparable to other socio-ecological predictors, such as population density and latitude. The findings align with the dual-pressure model of ecological stress, suggesting that it might be most adaptive in the mountains to have an open personality to effectively deal with threats and endorse conservative values that promote a social order that minimizes threats.

Proximal versus distal ecological stress: Socio-ecological influences on political freedom, well-being, and societal confidence in 159 nations

Previous work from a socio-ecological perspective reveals that ecological stress has important effects on political, cultural, and psychological outcomes. However, that work has been limited by (1) a focus on distal forms of ecological stress that are hard for societies to control, and (2) a lack of large-scale conceptual replications. The present study aims to fill in these gaps by simultaneously testing the effects of both more distal ecological stress (e.g., climate) and more proximal ecological stress (e.g., water quality) on political restriction, political freedom, well-being, and societal confidence measurements. In a sample from the Gallup World Poll spanning over one and a half million participants and 159 nations, we found that while both kinds of ecological stress measurements predicted greater vertical political restriction, reduced horizontal political restriction, reduced well-being, and reduced freedom, only proximal forms of ecological stress predicted a loss in societal confidence. These results not only provide key conceptual replications of prior studies on new data, they also add previously unstudied outcomes and new ecological stressors. As a result, they help us better understand contributing factors to key societal issues such as freedom, well-being, and societal confidence.

Examination of Test Anxiety in a Sample of 18 to 26 year-old Singapore and U.S. Undergraduate Male and Female Students on the Test Anxiety Measure for College Students-Short Form

A cross-national study was conducted on a new test anxiety measure, the Test Anxiety Measure for College Students-Short Form (TAMC-SF) in a sample of 1,023 Singapore and U.S. students, aged 18-26. The TAMC-SF consists of one facilitating anxiety scale and five test anxiety (Worry, Cognitive Interference, Social Concerns, Physiological Hyperarousal, and Task Irrelevant Behaviors) scales. The measure was administered to the sample of higher education students online. The results of single-group confirmatory factor analyses found support for the TAMC-SF six-factor model for Singapore students, U.S. students, male students, and female students. In addition, the results of multi-group, mean and covariance structure analysis found support for the construct equivalency of the TAMC-SF scores across country and gender. Latent mean factor analyses followed and the results of these analyses indicated Singapore students had significantly higher levels of social concerns and significantly lower levels of cognitive interference and worry than U.S. students. The findings also indicated females had significantly higher levels of test anxiety than males on all five TAMC-SF test anxiety scales. Evidence supporting the construct validity of the TAMC-SF scores with the scores of math anxiety, social phobia, and self-critical perfectionism was also reported. Implications of the study’s findings for researchers and clinicians are discussed.

Small Effects: The Indispensable Foundation for a Cumulative Psychological Science

We draw on genetics research to argue that complex psychological phenomena are most likely determined by a multitude of causes and that any individual cause is likely to have only a small effect. Building on this, we highlight the dangers of a publication culture that continues to demand large effects. First, it rewards inflated effects that are unlikely to be real and encourages practices likely to yield such effects. Second, it overlooks the small effects that are most likely to be real, hindering attempts to identify and understand the actual determinants of complex psychological phenomena. We then explain the theoretical and practical relevance of small effects, which can have substantial consequences, especially when considered at scale and over time. Finally, we suggest ways in which scholars can harness these insights to advance research and practices in psychology (i.e., leveraging the power of big data, machine learning, and crowdsourcing science; promoting rigorous preregistration, including prespecifying the smallest effect size of interest; contextualizing effects; changing cultural norms to reward accurate and meaningful effects rather than exaggerated and unreliable effects). Only once small effects are accepted as the norm, rather than the exception, can a reliable and reproducible cumulative psychological science be built.

Collectivism predicts mask use during COVID-19

Since its outbreak, COVID-19 has impacted world regions differentially. Whereas some regions still record tens of thousands of new infections daily, other regions have contained the virus. What explains these striking regional differences? We advance a cultural psychological perspective on mask usage, a precautionary measure vital for curbing the pandemic. Four large-scale studies provide evidence that collectivism (versus individualism) positively predicts mask usage-both within the United States and across the world. Analyzing a dataset of all 3,141 counties of the 50 US states (based on 248,941 individuals), Study 1a revealed that mask usage was higher in more collectivistic US states. Study 1b replicated this finding in another dataset of 16,737 individuals in the 50 US states. Analyzing a dataset of 367,109 individuals in 29 countries, Study 2 revealed that mask usage was higher in more collectivistic countries. Study 3 replicated this finding in a dataset of 277,219 Facebook users in 67 countries. The link between collectivism and mask usage was robust to a host of control variables, including cultural tightness-looseness, political affiliation, demographics, population density, socioeconomic indicators, universal health coverage, government response stringency, and time. Our research suggests that culture fundamentally shapes how people respond to crises like the COVID-19 pandemic. Understanding cultural differences not only provides insight into the current pandemic, but also helps the world prepare for future crises.

Applying social norms interventions to increase adherence to COVID-19 prevention and control guidelines

Despite widespread national, state, and local guidelines for COVID-19 prevention, including social distancing and mask orders, many people continue to not adhere to recommendations, including congregating in groups for non-essential activities, putting themselves and others at risk. A social psychological perspective can be used to understand reasons for lack of adherence to policies and methods for increasing adherence based on successes from other behavior change campaigns. This manuscript seeks to describe some of the social psychological research that may be relevant to COVID-19 prevention and behavior change, describe how these theories have been previously applied in various domains to change behavior, and provide examples of how these approaches might be similarly applied to control the pandemic. We provide concrete examples of actions that can be taken based on social psychological research that might help to increase adherence to COVID-19 recommendations and improve prevention and control of the virus.

Physical topography is associated with human personality

Regional differences in personality are associated with a range of consequential outcomes. But which factors are responsible for these differences? Frontier settlement theory suggests that physical topography is a crucial factor shaping the psychological landscape of regions. Hence, we investigated whether topography is associated with regional variation in personality across the United States (n = 3,387,014). Consistent with frontier settlement theory, results from multilevel modelling revealed that mountainous areas were lower on agreeableness, extraversion, neuroticism and conscientiousness but higher on openness to experience. Conditional random forest algorithms confirmed mountainousness as a meaningful predictor of personality when tested against a conservative set of controls. East-west comparisons highlighted potential differences between ecological (driven by physical features) and sociocultural (driven by social norms) effects of mountainous terrain.

What Is “Normal” Infant Sleep? Why We Still Do Not Know

The human need for sleep is universal and unquestioned; however, humans vary in their sleep needs according to age, individual differences, as well as cultural and social norms and practices. Therefore, what is “normal” in infant sleep and the development of sleep architecture in humans is highly dependent on biological and sociocultural variables as well as socially constructed assumptions about what infant sleep “should” look like. This paper uses a multidisciplinary approach to review papers from fields including pediatrics, anthropology, psychology, medicine, and sociology to understand “normal” infant sleep. Because human culture and behavioral practice changes much more quickly than evolved human biology, and because human evolutionary history occurred in the context of breastfeeding and cosleeping, new work in the field of infant sleep architecture development would benefit from a multidisciplinary approach. To come to a consensus about what is “normal” infant sleep, researchers must agree on underlying basic assumptions of infant sleep from which to ask question and interpret findings.

Autocratic Government Moderates the Relationship Between Culture and Legal Restriction

Laws that restrict citizens exist in every form of government. Although previous research has shown that legal restriction is tied to culture-level variables such as collectivism, we propose and test a novel interactive model specifying that the culture-legal restriction relationship will depend on the level of democracy or autocracy present in the government. Specifically, legal restrictions in democracies should show more consistent relationships with culture-level variables because lawmakers in democracies are more directly accountable to the populace. In contrast, legal restrictions in autocracies should be less subject to influence by culture-level variables because lawmakers are less directly accountable to the populace. In our study, we tested this interactive model by examining if horizontal/vertical legal restrictions predict culture-level variables (wealth, urbanity, collectivism) differently for democracies versus autocracies. Results provide qualified support for the model: Especially for higher power tests with larger samples of nations, we found that the level of democracy/autocracy significantly moderated the relationship between culture-level variables and two different types of legal restriction. Also consistent with our model, the nature of these interactions generally revealed significant culture-legal restriction effects for democracies but not autocracies. Our results suggest that the path between culture and legal systems might take very different routes depending on level of autocracy or democracy in the ruling government.

Advances in the Treatment of Context in Organizational Research

Although scholars in the field of organizational behavior have raised concerns about a lack of contextual appreciation, there has been a recent embrace of contextual thinking in the organizational sciences. In this review, I discuss several recent theories and measures of context. The added value of a contextual approach is illustrated by how context can shape personality, how it affects the emergence of work designs, and how it benefits the study of organizational demography. Future research topics include context cue sensitivity, the way context is shaped, the mediators of context effects, and the breadth and limits of contextual impact. A recurrent theme is that although context enables a demarcation of what is distinctive about situations, it also permits integration across research areas and levels of analysis, identifying what they have in common as settings for organizational behavior.

Why Should We All Be Cultural Psychologists? Lessons From the Study of Social Cognition

I call the attention of psychologists to the pivotal role of cultural psychology in extending and enriching research programs. I argue that it is not enough to simply acknowledge the importance of culture and urge psychologists to practice cultural psychology in their research. I deconstruct five assumptions about cultural psychology that seriously undermine its contribution to the building of a true psychological science, including that cultural psychology (a) is only about finding group differences, (b) does not appertain to group similarities, (c) concerns only group-level analysis, (d) is irrelevant to basic psychological processes, and (e) is used only to confirm the generalizability of theories. I discuss how cultural psychology can provide unique insights into psychological processes and further equip researchers with additional tools to understand human behavior. Drawing lessons from the 20 years of cultural research that my colleagues and I have done on the development of social cognition, including autobiographical memory, future thinking, self, and emotion knowledge, I demonstrate that incorporating cultural psychology into research programs is not only necessary but also feasible.

Cultural Change: The How and the Why

More than half a century of cross-cultural research has demonstrated group-level differences in psychological and behavioral phenomena, from values to attention to neural responses. However, cultures are not static, with several specific changes documented for cultural products, practices, and values. How and why do societies change? Here we juxtapose theory and insights from cultural evolution and social ecology. Evolutionary approaches enable an understanding of the how of cultural change, suggesting transmission mechanisms by which the contents of culture may change. Ecological approaches provide insights into the why of cultural change: They identify specific environmental pressures, which evoke shifts in psychology and thereby enable greater precision in predictions of specific cultural changes based on changes in ecological conditions. Complementary insights from the ecological and cultural evolutionary approaches can jointly clarify the process by which cultures change. We end by discussing the relevance of cultural change research for the contemporary societal shifts and by highlighting several critical challenges and future directions for the emerging field of cross-temporal research on culture and psychology.

Suicide in the Mountain West Region of the United States

Abstract. Background: The Mountain West region of the United States consistently reports the highest rates of suicide in the country. This pattern could reflect a regional culture-of-suicide script in support of suicide that implicitly influences individual's behavior. Aims: The primary aim of this study was to investigate whether suicide rates are elevated in the Mountain West across a wide range of demographic groups, thereby supporting a regional cultural script. Method: Suicide rates in the Mountain West between 1999 and 2014 were compared to the rest of the country across a wide range of demographic categories and levels of population density using the Center for Disease Control Multiple Causes of Death dataset published on the WONDER online database. Results: Suicide rates are elevated in the Mountain West for men and women, all racial groups, all age groups, and at every level of population density compared to the rest of the country. Limitations: Missing and suppressed data, the use of coroner reports, and the arbitrary nature of state and regional boundaries are all discussed as possible limitations to this study. Conclusion: These findings support a broad culture-of-suicide script that is pervasive in this region across demographic groups and all levels of population density.

Why social values cannot be changed for the sake of conservation

The hope for creating widespread change in social values has endured among conservation professionals since early calls by Aldo Leopold for a "land ethic." However, there has been little serious attention in conservation to the fields of investigation that address values, how they are formed, and how they change. We introduce a social-ecological systems conceptual approach in which values are seen not only as motivational goals people hold but also as ideas that are deeply embedded in society's material culture, collective behaviors, traditions, and institutions. Values define and bind groups, organizations, and societies; serve an adaptive role; and are typically stable across generations. When abrupt value changes occur, they are in response to substantial alterations in the social-ecological context. Such changes build on prior value structures and do not result in complete replacement. Given this understanding of values, we conclude that deliberate efforts to orchestrate value shifts for conservation are unlikely to be effective. Instead, there is an urgent need for research on values with a multilevel and dynamic view that can inform innovative conservation strategies for working within existing value structures. New directions facilitated by a systems approach will enhance understanding of the role values play in shaping conservation challenges and improve management of the human component of conservation.

Global Increases in Individualism

Individualism appears to have increased over the past several decades, yet most research documenting this shift has been limited to the study of a handful of highly developed countries. Is the world becoming more individualist as a whole? If so, why? To answer these questions, we examined 51 years of data on individualist practices and values across 78 countries. Our findings suggest that individualism is indeed rising in most of the societies we tested. Despite dramatic shifts toward greater individualism around the world, however, cultural differences remain sizable. Moreover, cultural differences are primarily linked to changes in socioeconomic development, and to a lesser extent to shifts in pathogen prevalence and disaster frequency.

Ecological Origins of Freedom: Pathogens, Heat Stress, and Frontier Topography Predict More Vertical but Less Horizontal Governmental Restriction

What kinds of physical environments make for free societies? The present research investigates the effect of three different types of ecological stressors (climate stress, pathogen stress, and frontier topography) on two measurements of governmental restriction: Vertical restriction involves select persons imposing asymmetrical laws on others, while horizontal restriction involves laws that restrict most members of a society equally. Investigation 1 validates our measurements of vertical and horizontal restriction. Investigation 2 demonstrates that, across both U.S. states and a sample of nations, ecological stressors tend to cause more vertically restrictive societies but less horizontally restrictive societies. Investigation 3 demonstrates that assortative sociality partially mediates ecological stress→restriction relationships across nations, but not in U.S. states. Although some stressor-specific effects emerged (most notably, cold stress consistently showed effects in the opposite direction), these results in the main suggest that ecological stress simultaneously creates opposing pressures that push freedom in two different directions.

Temporal Changes in Individualism and Their Ramification in Japan: Rising Individualism and Conflicts with Persisting Collectivism

Many studies have shown that American culture has become more individualistic over time. However, it was unclear whether other cultures, especially East Asian cultures, have also shifted toward greater individualism. Therefore, this article reviewed studies investigating temporal changes in individualism in Japan and their ramifications on psychology and behavior. Japan has experienced rapid and dramatic economic growth and urbanization and has adopted more social systems based on individualistic concepts in various contexts (e.g., workplace, school). Recent studies have suggested that, along with these socioeconomic changes, Japanese culture has become more individualistic over time. Specifically, the divorce rate increased and household size decreased. Moreover, people give more unique names to their children and dogs, and individualistic words such as "individual" and "uniqueness" appear more frequently in newspapers. Furthermore, social values became more individualistic. Yet, it has also been shown that some collectivistic values still remain. As a result, people have difficulty in adapting to this coexistence, which injures interpersonal relationships and well-being. This paper discussed how Japanese culture changed over time and how such changes affected Japanese psychology and behavior.

Donald Trump as a cultural revolt against perceived communication restriction: Priming political correctness norms causes more Trump support

Donald Trump has consistently performed better politically than his negative polling indicators suggested he would. Although there is a tendency to think of Trump support as reflecting ideological conservatism, we argue that part of his support during the election came from a non-ideological source: The preponderant salience of norms restricting communication (Political Correctness – or PC – norms). This perspective suggests that these norms, while successfully reducing the amount of negative communication in the short term, may produce more support for negative communication in the long term. In this framework, support for Donald Trump was in part the result of over-exposure to PC norms. Consistent with this, on a sample of largely politically moderate Americans taken during the General Election in the Fall of 2016, we show that temporarily priming PC norms significantly increased support for Donald Trump (but not Hillary Clinton). We further show that chronic emotional reactance towards restrictive communication norms positively predicted support for Trump (but not Clinton), and that this effect remains significant even when controlling for political ideology. In total, this work provides evidence that norms that are designed to increase the overall amount of positive communication can actually backfire by increasing support for a politician who uses extremely negative language that explicitly violates the norm.

Geographical Psychology

There is geographical variation in the ways in which people think, feel, and behave. How are we to understand the causes and consequences of such variation? Geographical psychology is an emerging subarea of research concerned with the spatial organization of psychological phenomena and how individual characteristics, social entities, and physical features of the environment contribute to their organization. Studies at multiple levels of analysis have indicated that social influence, ecological influence, and selective migration are key mechanisms that contribute to the spatial clustering of psychological characteristics. Investigations in multiple countries have shown that the psychological characteristics common in particular regions are respectively linked to important political, economic, and health indicators. Furthermore, results from large multilevel studies have shown that the psychological characteristics of individuals interact with features of the local environment to impact psychological development and well-being. Future research is needed to better understand the scale and impact of person-environment associations over time.

Culture and decision making

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We review the literature on culture and decision making.

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We comprehensively analyze ten decision making phases.

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Possible causes of cultural differences are reviewed and critiqued.

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Big-picture questions for future research are discussed.

The study of culture and decision making addresses variations in how and why people from different cultures sometimes tend to decide differently. This review is organized around what is intended to be a comprehensive analysis of the distinct fundamental questions that people must answer in the process of making virtually all real-life decisions. Our emphasis was on recent developments as well as identifying important yet neglected topics (e.g., how decision episodes get started—or not, and why some decisions are never implemented). Early as well as current efforts have focused mainly on East Asian and North American Caucasian cultures, with little treatment of other populations. In such studies, individualism and collectivism have been the dominant explanatory factors although related but distinct concepts such as “tightness” and “looseness” have been welcome additions to recent discussions. Throughout, the review emphasizes practical concerns, such as the challenges of intercultural learning and collaboration.

Cross-validation of cultural tightness and looseness measures

The goal of the present study was to cross-validate two measures of cultural tightness and looseness, CTL: one used in a comparison within the United States, and the other used in a cross-country comparison. The former was based mainly on aggregation of state laws on controversial issues and religiosity and the latter on assessment of homogeneity in moral values among representative samples across countries. To cross-validate these two measures, both were recomputed at the US divisional level. Despite the differences in their methods of computation, the two measures of CTL correlated highly with each other, r = .92, and with theoretical variables of interest. Further, when the two measures of CTL were used simultaneously to predict theoretical variables of interest, neither remained significant suggesting that they were substitutable with each other. Convergence of results with measures computed via maximally different methods increases the confidence in the validity of these two CTL measures.

Improving Medical Decision Making and Health Promotion through Culture-Sensitive Health Communication

This review introduces the concept of culture-sensitive health communication. The basic premise is that congruency between the recipient’s cultural characteristics and the respective message will increase the communication’s effectiveness. Culture-sensitive health communication is therefore defined as the deliberate and evidence-informed adaptation of health communication to the recipients’ cultural background in order to increase knowledge and improve preparation for medical decision making and to enhance the persuasiveness of messages in health promotion. To achieve effective health communication in varying cultural contexts, an empirically and theoretically based understanding of culture will be indispensable. We therefore define culture, discuss which evolutionary and structural factors contribute to the development of cultural diversity, and examine how differences are conceptualized as scientific constructs in current models of cultural differences. In addition, we will explicate the implications of cultural differences for psychological theorizing, because common constructs of health behavior theories and decision making, such as attitudes or risk perception, are subject to cultural variation. In terms of communication, we will review both communication strategies and channels that are used to disseminate health messages, and we will discuss the implications of cultural differences for their effectiveness. Finally, we propose an agenda both for science and for practice to advance and apply the evidence base for culture-sensitive health communication. This calls for more interdisciplinary research between science and practice but also between scientific disciplines and between basic and applied research.

Implications of human value shift and persistence for biodiversity conservation

Large-scale change in human values and associated behavior change is believed by some to be the ultimate solution to achieve global biodiversity conservation. Yet little is known about the dynamics of values. We contribute to this area of inquiry by examining the trajectory of values affecting views of wildlife in North America. Using data from a 19-state study in the United States and global data from the Schwartz Value Survey, we explored questions of value persistence and change and the nature of attitudinal responses regarding wildlife conservation issues. We found support, based on subjects' ancestry, for the supposition that domination is a prevalent American value orientation toward wildlife that has origins in European Judeo-Christian traditions. Independent of that effect, we also found indications of change. Modernization is contributing to a shift from domination to mutualism value orientations, which is fostering attitudes less centered on human interests and seemingly more consistent with a biocentric philosophy. Our findings suggest that if value shift could be achieved in a purposeful way, then significant and widespread behavior change believed necessary for long-term conservation success may indeed be possible. In particular, greater emphasis on mutualism values may help provide the context for more collaborative approaches to support future conservation efforts. However, given the societal forces at play, it is not at all clear that human-engineered value shift is tenable. Instead of developing strategies aimed at altering values, it may be more productive to create strategies that recognize and work within the boundaries of existing values. Whereas values appear to be in a period of flux, it will be difficult to predict future trends without a better understanding of value formation and shift, particularly under conditions of rapid social-ecological change.

Dopamine-System Genes and Cultural Acquisition: The Norm Sensitivity Hypothesis

Previous research in cultural psychology shows that cultures vary in the social orientation of independence and interdependence. To date, however, little is known about how people may acquire such global patterns of cultural behavior or cultural norms. Nor is it clear what genetic mechanisms may underlie the acquisition of cultural norms. Here, we draw on recent evidence for certain genetic variability in the susceptibility to environmental influences and propose a norm sensitivity hypothesis, which holds that people acquire culture, and rules of cultural behaviors, through reinforcement-mediated social learning processes. One corollary of the hypothesis is that the degree of cultural acquisition should be influenced by polymorphic variants of genes involved in dopaminergic neural pathways, which have been widely implicated in reinforcement learning. We reviewed initial evidence for this prediction and discussed challenges and directions for future research.

Cosmopolitan cities: the frontier in the twenty-first century?

People with independent (vs. interdependent) social orientation place greater priority on personal success, autonomy, and novel experiences over maintaining ties to their communities of origin. Accordingly, an independent orientation should be linked to a motivational proclivity to move to places that offer economic opportunities, freedom, and diversity. Such places are cities that can be called “cosmopolitan.” In support of this hypothesis, Study 1 found that independently oriented young adults showed a preference to move to cosmopolitan rather than noncosmopolitan cities. Study 2 used a priming manipulation and demonstrated a causal impact of independence on residential preferences for cosmopolitan cities. Study 3 established ecological validity by showing that students who actually moved to a cosmopolitan city were more independent than those who either moved to a noncosmopolitan city or never moved. Taken together, the findings illuminate the role of cosmopolitan settlement in the contemporary cultural change toward independence and have implications for urban development and economic growth.

Wanting to maximize the positive and minimize the negative: implications for mixed affective experience in American and Chinese contexts

Previous studies have demonstrated that European Americans have fewer mixed affective experiences (i.e., are less likely to experience the bad with the good) compared with Chinese. In this article, we argue that these cultural differences are due to "ideal affect," or how people ideally want to feel. Specifically, we predict that people from individualistic cultures want to maximize positive and minimize negative affect more than people from collectivistic cultures, and as a result, they are less likely to actually experience mixed emotions (reflected by a more negative within-person correlation between actual positive and negative affect). We find support for this prediction in 2 experience sampling studies conducted in the United States and China (Studies 1 and 2). In addition, we demonstrate that ideal affect is a distinct construct from dialectical view of the self, which has also been related to mixed affective experience (Study 3). Finally, in Study 4, we demonstrate that experimentally manipulating the desire to maximize the positive and minimize the negative alters participants' actual experience of mixed emotions during a pleasant (but not unpleasant or combined pleasant and unpleasant) TV clip in the United States and Hong Kong. Together, these findings suggest that across cultures, how people want to feel shapes how they actually feel, particularly people's experiences of mixed affect.

Cultural regions of Canada and United States

We consider why international business research comparing values, attitudes, and behaviors of managers from the United States and Canada shows conflicting results about cultural differences and similarities between these two nations. We argue that one reason behind these inconsistent findings is the presence of intranational subcultural regions in these nations. The second reason is that the variable(s) under scrutiny influence the generalizability of research findings. Employing Lenartowicz and Roth’s (1999) framework for culture assessment, theories of cultural evolution and maintenance, and data from the World Values Survey, we test the distinctiveness of subcultural regions in the United States and Canada, at both the individual level and the regional level of analysis. Results support our hypothesized arguments.

The Dopamine D4 Receptor Gene (DRD4) Moderates Cultural Difference in Independent Versus Interdependent Social Orientation

Prior research suggests that cultural groups vary on an overarching dimension of independent versus interdependent social orientation, with European Americans being more independent, or less interdependent, than Asians. Drawing on recent evidence suggesting that the dopamine D4 receptor gene ( DRD4) plays a role in modulating cultural learning, we predicted that carriers of DRD4 polymorphisms linked to increased dopamine signaling (7- or 2-repeat alleles) would show higher levels of culturally dominant social orientations, compared with noncarriers. European Americans and Asian-born Asians (total N = 398) reported their social orientation on multiple scales. They were also genotyped for DRD4. As in earlier work, European Americans were more independent, and Asian-born Asians more interdependent. This cultural difference was significantly more pronounced for carriers of the 7- or 2-repeat alleles than for noncarriers. Indeed, no cultural difference was apparent among the noncarriers. Implications for potential coevolution of genes and culture are discussed.