Reputation management: Why and how gossip enhances generosity

Bottom-up influences on social norms: How observers' responses to transgressions drive norm maintenance versus change

Human behavior is heavily influenced by social norms. But when and how do norms persist or change? Complementing work on the role of top-down factors in the enforcement of normative behavior (e.g., sanctioning systems, organizational culture, formal leadership, corrective actions), I introduce a model of bottom-up influences on norm development. I argue that the trajectories of social norms are shaped by behavioral responses of observers to emergent norm violations. Research on such responses can be categorized in three broad clusters that have distinct implications for norm development. Oppositional responses to norm violations (punishment, confrontation, gossip, whistleblowing, derogation, social exclusion, emotional condemnation) discourage future transgressions, thereby contributing to norm maintenance. Acquiescent responses (avoidance, tolerance) leave room for future violations, thereby contributing to norm erosion. Supportive responses (emulation, endorsement) encourage future deviance and facilitate the spreading of counternormative behavior, thereby catalyzing norm change. By linking micro-level norm violations to macro-level normative systems, this approach illuminates how norms are dynamically negotiated through social interaction.

Do mturkers collude in interactive online experiments?

One of the issues that can potentially affect the internal validity of interactive online experiments that recruit participants using crowdsourcing platforms is collusion: participants could act upon information shared through channels that are external to the experimental design. Using two experiments, I measure how prevalent collusion is among MTurk workers and whether collusion depends on experimental design choices. Despite having incentives to collude, I find no evidence that MTurk workers collude in the treatments that resembled the design of most other interactive online experiments. This suggests collusion is not a concern for data quality in typical interactive online experiments that recruit participants using crowdsourcing platforms. However, I find that approximately 3% of MTurk workers collude when the payoff of collusion is unusually high. Therefore, collusion should not be overlooked as a possible danger to data validity in interactive experiments that recruit participants using crowdsourcing platforms when participants have strong incentives to engage in such behavior.

A mechanistic model of gossip, reputations, and cooperation

Social reputations facilitate cooperation: those who help others gain a good reputation, making them more likely to receive help themselves. But when people hold private views of one another, this cycle of indirect reciprocity breaks down, as disagreements lead to the perception of unjustified behavior that ultimately undermines cooperation. Theoretical studies often assume population-wide agreement about reputations, invoking rapid gossip as an endogenous mechanism for reaching consensus. However, the theory of indirect reciprocity lacks a mechanistic description of how gossip actually generates consensus. Here, we develop a mechanistic model of gossip-based indirect reciprocity that incorporates two alternative forms of gossip: exchanging information with randomly selected peers or consulting a single gossip source. We show that these two forms of gossip are mathematically equivalent under an appropriate transformation of parameters. We derive an analytical expression for the minimum amount of gossip required to reach sufficient consensus and stabilize cooperation. We analyze how the amount of gossip necessary for cooperation depends on the benefits and costs of cooperation, the assessment rule (social norm), and errors in reputation assessment, strategy execution, and gossip transmission. Finally, we show that biased gossip can either facilitate or hinder cooperation, depending on the direction and magnitude of the bias. Our results contribute to the growing literature on cooperation facilitated by communication, and they highlight the need to study strategic interactions coupled with the spread of social information.

Emotion Regulation Use Varies Across Socioecological Levels of Pandemic Stress in Older Adults

OBJECTIVES

COVID-19 escalated stress within family/neighborhood (local) and national/cultural (global) levels. However, the impact of socioecological levels of stress on pandemic emotion regulation remains largely unexplored.

METHODS

Thirty older adults from the Northeast US (63-92 years) reported on pandemic stress and emotion regulation in semi-structured interviews. Responses were coded into socioecological sources of local and global stress, and associated use of cognitive emotion regulation strategies from the Cognitive Emotion Regulation Questionnaire was explored.

RESULTS

Older adults experienced significant distress at global levels, and perception of lacking top-down safety governance may have exacerbated local distress of engaging in daily activities during the COVID-19 pandemic. Participants endorsed coping with local stressors via perspective-taking, acceptance, and other adaptive strategies, while global sources of stress were associated with greater use of maladaptive strategies, including other-blame and rumination.

CONCLUSION

Quantitative assessments may underestimate significant older adult distress and maladaptive coping toward global stressors. Findings should be replicated with more diverse populations beyond the COVID-19 context.

Co-evolution of conditional cooperation and social norm

The co-evolution of conditional cooperation and social norms has garnered significant attention, yet the underlying mechanisms remain elusive. Social norms result from empirical expectations, individual expectations of group behavior, and normative expectations, the population's expectations of individual behavior. Aligning these expectations aids in norm formation, but diverse individual reactions to observed behavior and their sensitivity to norm conformity can be challenging. In our study, the agents are initially endowed with diverse conditional expectations, which mirror their anticipations regarding group behavior and their inherent inclination to conform to social norms, indicative of their sensitivity to psychic costs. These agents engage in a repeated public goods game, where their decisions to cooperate are shaped by their conditional expectations and the observed levels of cooperation within their group. Concurrently, free riders experience psychic costs determined by the overall level of cooperation, contribution costs, and the individual's inclination to adhere to social norms. Remarkably, our simulations unveil that agents commencing with random conditional expectations and a propensity to conform to norms can adapt to lower conditional expectations and moderate their propensity to conform to norms when initial cooperation levels are high and the contribution cost is reduced. Interestingly, increasing contribution costs intensify the population's response to norm enforcement, but this doesn't always result in a corresponding increase in cooperation. By incorporating population diversity and accounting for empirical and normative expectations within our model, we gain valuable insights into the intricate relationship between conditional cooperation and the emergence of social norms.

Why do people gossip? Reputation promotes honest reputational information sharing

Gossip, sharing information about an absent person, is an important way of spreading reputational information, crucial in fostering human cooperation. However, why should information possessors engage in gossip, and why should they be honest? We addressed this question based on a reputational account. In study 1, we found that when observed by potential investors, people were willing to pay more to share reputational information with those in need. Moreover, engaging in gossip did confer reputational benefits for gossipers by receiving more trust from investors, and gossipers' willingness to gossip predicted their subsequent trustworthiness. Study 2 further verified that observability promoted only honest information sharing and deterred dishonest gossiping. Consistently, only honest gossipers were trusted more, while dishonest gossipers were perceived to be even less trustworthy than non-gossipers, and only the motivation for honest gossiping could reflect gossipers' trustworthiness. These findings suggest that reputation can provide a solution to encourage gossiping and secure honesty.

Brokering or Sitting Between Two Chairs? A Group Perspective on Workplace Gossip

Brokerage is a central concept in the organization literature. It has been argued that individuals in broker positions—i.e., connecting otherwise disconnected parts within a firm’s social network—can control the flow of information. It would imply their increased relevance in workplace gossip. This allegation, however, has not been addressed empirically yet. To fill this gap, we apply social network analysis techniques to relational data from six organizations in Hungary. First, we identify informal groups and individuals in broker positions. Then, we use this information to predict the likelihood with which positive or negative gossip is reported. We find more gossip when the sender and receiver are part of the same group and more positive gossip about in-group rather than out-group targets. Individuals in broker positions are more likely the senders and targets of negative gossip. Finally, even if both the brokers and the boss(es) are the targets of their colleagues’ negative gossip, the combination of the two categories (bosses in broker positions) does not predict more negative gossip anymore. Results are discussed in relation to the theoretical accounts on brokerage that emphasize its power for information control but fail to recognize the pitfalls of being in such positions.

The Impact of Negative Workplace Gossip on Employees’ Organizational Self-Esteem in a Differential Atmosphere

The level of organizational self-esteem of employees, whether on the production line or as managers or directors of enterprises, does not only correlate with individual performance but has also become a key factor in determining the completion of team core tasks. Based on the theory of self-consistency, this study explores the correlation between negative workplace gossip and employees’ organizational self-esteem by revealing the intermediary role of workplace exclusion and poor-order atmosphere. A survey of 228 employees from enterprises in Shandong and Shanghai showed that negative workplace gossip exerted a significant negative impact on employees’ organizational self-esteem, suggesting that negative workplace gossip reduces employees’ organizational self-esteem in the context of Chinese organizations. In addition, workplace exclusion exerted a complete intermediary effect between negative workplace gossip and employees’ organizational self-esteem, and poor-order atmosphere perception played a partial intermediary role. This study uncovers the black box that negative workplace gossip affects employees’ organizational self-esteem and has a strong enlightening significance for management practice.

Gossip promotes cooperation only when it is pro-socially motivated

Humans are often shown to cooperate with one another. Most of the mechanisms that foster cooperation among humans rely on reputation, which itself relies on the acquisition of information about other people’s behaviors. Gossip has been proposed as a cheap yet efficient tool to acquire information, and it has largely been proved to be an effective means to foster and maintain cooperation. However, empirical studies supporting this claim have ignored two aspects: (1) they often compared gossip to treatments in which no reputation was available, impeding a direct assessment of whether it is gossip that promotes cooperation or rather the introduction of a reputation system; and (2) they focused on pro-social gossip (e.g., gossip aimed at helping the receiver), neglecting the impact of other types of gossip. We show here that, in contrast with the widespread notion that gossip promotes cooperation, gossip mostly depletes cooperation compared to first-hand information. If lying is fruitful for individuals or if a group’s behavior is largely uncooperative, gossip leads to negative reputational information and decreased cooperation.

Behavioral determinants of antibiotic resistance: The role of social information

The increasing development of resistant pathogens is one of the greatest global health challenges. As antibiotic overuse amplifies antibiotic resistance, antibiotic intake poses a social dilemma in which individuals need to decide whether to prosocially reduce their intake in the collective interest versus to (over)use it even in case of mild diseases. We devise a novel behavioral game paradigm to model the social dilemma of antibiotic intake. Using this new method in an incentivized laboratory experiment (N = 272 German participants), we varied whether players had mutual knowledge about their antibiotic intake. The results indicate that there was substantial antibiotic overuse in the absence of social information. Overuse decreased when social information was present. Our postexperimental survey data further suggest that social information impacts people's behavioral motivation, evaluation of the other player, and positive affect. Taken together, providing social information about people's antibiotic intake may help in reducing antibiotic overuse. On a more general level, the novel behavioral game may be adapted to study other aspects of antibiotic intake to promote prudent use of antibiotics.

Honesty and dishonesty in gossip strategies: a fitness interdependence analysis

Gossip, or sharing information about absent others, has been identified as an effective solution to free rider problems in situations with conflicting interests. Yet, the information transmitted via gossip can be biased, because gossipers may send dishonest information about others for personal gains. Such dishonest gossip makes reputation-based cooperation more difficult to evolve. But when are people likely to share honest or dishonest gossip? We build formal models to provide the theoretical foundation for individuals' gossip strategies, taking into account the gossiper's fitness interdependence with the receiver and the target. Our models across four different games suggest a very simple rule: when there is a perfect match (mismatch) between fitness interdependence and the effect of honest gossip, the gossiper should always be honest (dishonest); however, in the case of a partial match, the gossiper should make a choice based on their fitness interdependence with the receiver and the target and the marginal cost/benefit in terms of pay-off differences caused by possible choices of the receiver and the target in the game. Moreover, gossipers can use this simple rule to make optimal decisions even under noise. We discuss empirical examples that support the predictions of our model and potential extensions.

This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

The psychological foundations of reputation-based cooperation

Humans care about having a positive reputation, which may prompt them to help in scenarios where the return benefits are not obvious. Various game-theoretical models support the hypothesis that concern for reputation may stabilize cooperation beyond kin, pairs or small groups. However, such models are not explicit about the underlying psychological mechanisms that support reputation-based cooperation. These models therefore cannot account for the apparent rarity of reputation-based cooperation in other species. Here, we identify the cognitive mechanisms that may support reputation-based cooperation in the absence of language. We argue that a large working memory enhances the ability to delay gratification, to understand others' mental states (which allows for perspective-taking and attribution of intentions) and to create and follow norms, which are key building blocks for increasingly complex reputation-based cooperation. We review the existing evidence for the appearance of these processes during human ontogeny as well as their presence in non-human apes and other vertebrates. Based on this review, we predict that most non-human species are cognitively constrained to show only simple forms of reputation-based cooperation. This article is part of the theme issue 'The language of cooperation: reputation and honest signalling'.

Networks of reliable reputations and cooperation: a review

Reputation has been shown to provide an informal solution to the problem of cooperation in human societies. After reviewing models that connect reputations and cooperation, we address how reputation results from information exchange embedded in a social network that changes endogenously itself. Theoretical studies highlight that network topologies have different effects on the extent of cooperation, since they can foster or hinder the flow of reputational information. Subsequently, we review models and empirical studies that intend to grasp the coevolution of reputations, cooperation and social networks. We identify open questions in the literature concerning how networks affect the accuracy of reputations, the honesty of shared information and the spread of reputational information. Certain network topologies may facilitate biased beliefs and intergroup competition or in-group identity formation that could lead to high cooperation within but conflicts between different subgroups of a network. Our review covers theoretical, experimental and field studies across various disciplines that target these questions and could explain how the dynamics of interactions and reputations help or prevent the establishment and sustainability of cooperation in small- and large-scale societies.

This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

Reputation and socio-ecology in humans

Reputation is a fundamental feature of human sociality as it sustains cooperative relationships among unrelated individuals. Research from various disciplines provides insights on how individuals form impressions of others, condition their behaviours based on the reputation of their interacting partners and spread or learn such reputations. However, past research has often neglected the socio-ecological conditions that can shape reputation systems and their effect on cooperation. Here, we outline how social environments, cultural values and institutions come to play a crucial role in how people navigate reputation systems. Moreover, we illustrate how these socio-ecological dimensions affect the interdependence underlying social interactions (e.g. potential recipients of reputational benefits, degree of dependence) and the extent to which reputation systems promote cooperation. To do so, we review the interdisciplinary literature that illustrates how reputation systems are shaped by the variation of prominent ecological features. Finally, we discuss the implications of a socio-ecological approach to the study of reputation and outline potential avenues for future research. This article is part of the theme issue 'The language of cooperation: reputation and honest signalling'.

Direct punishment and indirect reputation-based tactics to intervene against offences

Punishment and reputation-based mechanisms play a major role in supporting the evolution of human cooperation. Theoretical accounts and field observations suggest that humans use multiple tactics to intervene against offences-including confrontation, gossip and ostracism-which have unique benefits and costs. Here, we draw a distinction between direct punishment tactics (i.e. physical and verbal confrontation) and indirect reputation-based tactics (i.e. gossip and ostracism). Based on this distinction, we sketch the common and unique social functions that different tactics are tailored to serve and describe information-processing mechanisms that potentially underlie decisions concerning how to intervene against offences. We propose that decision rules guiding direct and indirect tactics should weigh information about the benefits of changing others' behaviour versus the costs of potential retaliation. Based on a synthesis of existing evidence, we highlight the role of situational, relational and emotional factors in motivating distinct punishment tactics. We suggest that delineating between direct and indirect tactics can inform debates about the prevalence and functions of punishment and the reputational consequences of third-party intervention against offences. We emphasize the need to study how people use reputation-based tactics for partner recalibration and partner choice, within interdependent relationships and social networks, and in daily life situations. This article is part of the theme issue 'The language of cooperation: reputation and honest signalling'.

The language of cooperation: reputation and honest signalling

Large-scale non-kin cooperation is a unique ingredient of human success. This type of cooperation is challenging to explain in a world of self-interested individuals. There is overwhelming empirical evidence from different disciplines that reputation and gossip promote cooperation in humans in different contexts. Despite decades of research, important details of reputation systems are still unclear. Our goal with this theme issue is to promote an interdisciplinary approach that allows us to explore and understand the evolution and maintenance of reputation systems with a special emphasis on gossip and honest signalling. The theme issue is organized around four main questions: What are the necessary conditions for reputation-based systems? What is the content and context of reputation systems? How can reputations promote cooperation? And, what is the role of gossip in maintaining reputation systems and thus cooperation? This article is part of the theme issue 'The language of cooperation: reputation and honest signalling'.

Evaluating mechanisms that could support credible reputations and cooperation: cross-checking and social bonding

Gossip is believed to be an informal device that alleviates the problem of cooperation in humans. Communication about previous acts and passing on reputational information could be valuable for conditional action in cooperation problems and pose a punishment threat to defectors. It is an open question, however, what kind of mechanisms can make gossip honest and credible and reputational information reliable, especially if intense competition for reputations does not exclusively dictate passing on honest information. We propose two mechanisms that could support the honesty and credibility of gossip under such a conflict of interest. One is the possibility of voluntary checks of received evaluative information from different sources and the other is social bonding between the sender and the receiver. We tested the efficiency of cross-checking and social bonding in a laboratory experiment where subjects played the Prisoner's Dilemma with gossip interactions. Although individuals had confidence in gossip in both conditions, we found that, overall, neither the opportunities for cross-checking nor bonding were able to maintain cooperation. Meanwhile, strong competition for reputation increased cooperation when individuals' payoffs depended greatly on their position relative to their rivals. Our results suggest that intense competition for reputation facilitates gossip functioning as an informal device promoting cooperation.

This article is part of the theme issue ‘The language of cooperation: reputation and honest signalling’.

When and why does gossip increase prosocial behavior?

Understanding when people behave prosocially is integral to solving many challenges in groups and society. Gossip-the exchange of information about absent others-has been proposed to increase prosocial behavior, but findings are mixed. In this review, we illuminate the relationship between gossip and prosocial behavior, reconcile disparate findings, and suggest new directions for research. Our review reveals that gossip increases prosocial behavior to the degree that a) it is accurate rather than inaccurate, b) targets are interdependent with, rather than independent from, gossip receivers, and c) targets anticipate that they might be gossiped about, rather than actually experience negative gossip. We discuss implications of our reviewed findings for understanding when gossip serves to uphold desirable behavior and when it inadvertently engenders undesirable behavior.

Cooperation in the cross-national context

In this article, we outline the current state of research concerning cooperation in the cross-national context. We present several theoretical approaches and empirical findings regarding national differences in cooperation, as well as how cooperation may depend on the national background of the interaction partner. In addition, we discuss the influence of (national) group norms, cultural similarity, and ingroup membership. This review concludes with a call for research on cooperation to include more non-WEIRD nations and more systematically cover national background as one important social category determining the willingness to cooperate.

Being in the Know : Social Network Analysis of Gossip and Friendship on a College Campus

Gossip (evaluative talk about others) is ubiquitous. Gossip allows important rules to be clarified and reinforced, and it allows individuals to keep track of their social networks while strengthening their bonds to the group. The purpose of this study is to decipher the nature of gossip and how it relates to friendship connections. To measure how gossip relates to friendship, participants from men's and women's collegiate competitive rowing (crew) teams (N = 44) noted their friendship connections and their tendencies to gossip about each of their teammates. Using social network analysis, we found that the crew members' friend group connectedness significantly correlated with their positive and negative gossip network involvement. Higher connectedness among friends was associated with less involvement in spreading negative gossip and/or being a target of negative gossip. More central connectedness to the friend group was associated with more involvement in spreading positive gossip and/or being a target of positive gossip. These results suggest that the spread of both positive and negative gossip may influence and be influenced by friendship connections in a social network.

Direct and indirect reciprocity among individuals and groups

Direct and indirect reciprocity are two fundamental mechanisms that promote prosocial behavior within groups and across societies. Here, we review recent work that illustrates how a (direct and indirect) reciprocity framework can illuminate our understanding of several factors related to prosocial behavior - namely group membership, gossip, and third-party punishment. We propose that each of these factors can promote prosocial behavior via proximate psychological mechanisms related to direct and indirect reciprocity: reputational concern, expectations, and anticipation of future interaction. Finally, we discuss the implications of adopting such a framework and highlight a number of avenues for future research.

Human Cooperation and the Crises of Climate Change, COVID-19, and Misinformation

Contemporary society is facing many social dilemmas-including climate change, COVID-19, and misinformation-characterized by a conflict between short-term self-interest and longer-term collective interest. The climate crisis requires paying costs today to benefit distant others (and oneself) in the future. The COVID-19 crisis requires the less vulnerable to pay costs to benefit the more vulnerable in the face of great uncertainty. The misinformation crisis requires investing effort to assess truth and abstain from spreading attractive falsehoods. Addressing these crises requires an understanding of human cooperation. To that end, we present (a) an overview of mechanisms for the evolution of cooperation, including mechanisms based on similarity and interaction; (b) a discussion of how reputation can incentivize cooperation via conditional cooperation and signaling; and (c) a review of social preferences that undergird the proximate psychology of cooperation, including positive regard for others, parochialism, and egalitarianism. We discuss the three focal crises facing our society through the lens of cooperation, emphasizing how cooperation research can inform our efforts to address them. Expected final online publication date for the Annual Review of Psychology, Volume 73 is January 2022. Please see http://www.annualreviews.org/page/journal/pubdates for revised estimates.

Negative Gossip Decreases Targets' Organizational Citizenship Behavior by Decreasing Social Inclusion. A Multi-Method Approach

Ample experimental evidence shows that negative gossip fosters cooperation in groups by increasing individuals' reputational concerns. However, recent field studies showed that negative gossip decreases organizational citizenship behavior (OCB) among its targets (i.e., people whom gossip is about). Bridging these findings, we study the role of social inclusion in explaining how negative gossip affects targets' engagement in OCB. Based on social exchange theory, we predict that targets of negative gossip experience low social inclusion. In turn, we propose that low social inclusion leads to low OCB of gossip targets. Results of three studies, a correlational study (N = 563), a laboratory experiment (N = 85), and an online scenario experiment (N = 597), showed that being the target of negative gossip reduced social inclusion and indirectly decreased OCBs. Our multi-method approach bridges findings from research conducted in organizations and in laboratory experiments and offers a more nuanced understanding of the effects of negative gossip on targets' behavior. We show that due to its detrimental effect on targets' social inclusion, negative gossip may not be as effective for enabling sustainable cooperation as experimental studies claim it to be.

Future-Orientation (as Trait and State) Promotes Reputation-Protective Choice in Moral Dilemmas

By neglecting the lifelong importance of having a good reputation, humans can profit in the short run from immoral behavior. Thus, reputation-protection is an intertemporal choice. In three preregistered studies ( N = 1,492 Americans), we tested the hypothesis that future-orientation would increase people’s willingness to protect their reputation from harm. In hypothetical scenarios, people had to choose whether they would pay an immediate cost to prevent a devastating rumor from spreading. Study 1 found a positive correlation between future-orientation and reputation-protection. Study 2 manipulated time perspective experimentally and found that future focus (vs. present focus) had a positive and causal effect on reputation-protection. Study 3 was a high-powered replication, showing that the effect of future focus on reputation-protective choice was robust and mediated by reputational concern. In line with common advice around the world of protecting one’s reputation from harm, one way people may achieve that goal is to think about the future before acting.

Punishment: one tool, many uses

Humans are outstanding in their ability to cooperate with unrelated individuals, and punishment - paying a cost to harm others - is thought to be a key supporting mechanism. According to this view, cooperators punish defectors, who respond by behaving more cooperatively in future interactions. However, a synthesis of the evidence from laboratory and real-world settings casts serious doubts on the assumption that the sole function of punishment is to convert cheating individuals into cooperators. Instead, punishment often prompts retaliation and punishment decisions frequently stem from competitive, rather than deterrent motives. Punishment decisions often reflect the desire to equalise or elevate payoffs relative to targets, rather than the desire to enact revenge for harm received or to deter cheats from reoffending in future. We therefore suggest that punishment also serves a competitive function, where what looks like spiteful behaviour actually allows punishers to equalise or elevate their own payoffs and/or status relative to targets independently of any change in the target's behaviour. Institutions that reduce or remove the possibility that punishers are motivated by relative payoff or status concerns might offer a way to harness these competitive motives and render punishment more effective at restoring cooperation.

Get some respect - buy organic foods! When everyday consumer choices serve as prosocial status signaling

Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring organic product versions is marked by characteristics consistent with prosocial status signaling. Study 2 replicates these findings with another sample and a wider range of products and demonstrate that observers' conservative values influence the image formed of organic food users. Study 3 establishes that similar image effects also emerge through a less conscious formation process and that they extend to how organic food users are socially treated. This research advances the current understanding concerning the interlinkages between organic food usage, prosocial status signaling, consumer impressions and reputation management. Substantively, the studies provide novel compelling empirical evidence for the ability of non-luxurious everyday consumer behaviors to qualify as prosocial status signaling. Conceptually, the integration of evolutionary and sociocultural perspectives represents a major contribution. More specifically, this research yields new understanding as regards the role of individual variation in sensing and interpreting status symbols.

Acute hunger does not always undermine prosociality

It has been argued that, when they are acutely hungry, people act in self-protective ways by keeping resources to themselves rather than sharing them. In four studies, using experimental, quasi-experimental, and correlational designs (total N = 795), we examine the effects of acute hunger on prosociality in a wide variety of non-interdependent tasks (e.g. dictator game) and interdependent tasks (e.g. public goods games). While our procedures successfully increase subjective hunger and decrease blood glucose, we do not find significant effects of hunger on prosociality. This is true for both decisions incentivized with money and with food. Meta-analysis across all tasks reveals a very small effect of hunger on prosociality in non-interdependent tasks (d = 0.108), and a non-significant effect in interdependent tasks (d = −0.076). In study five (N = 197), we show that, in stark contrast to our empirical findings, people hold strong lay theories that hunger undermines prosociality.

Previous studies have suggested that being hungry causes people to make more selfish and less prosocial decisions. Here, the authors carried out a series of studies to test this claim and found that the effect of acute hunger was very weak at best.

Self-enhancement in moral hypocrisy: Moral superiority and moral identity are about better appearances

People often consider themselves as more moral than average others (i.e., moral superiority) and present themselves as more moral than they actually are (i.e., moral hypocrisy). We examined whether feelings of moral superiority-as a manifestation of self-enhancement motives-motivates people's hypocritical behavior, that is, their discrepant moral performances in public versus private settings. In three studies (total N = 1,151), participants distributed two tasks (one favorable and one unfavorable) between themselves and an anonymous partner, with the option of using an ostensibly fair randomizer (e.g., a self-prepared coin). We found that when experiencing feelings of moral superiority (vs. non-superiority), people, especially those who highly identified with moral values (Studies 1 and 2), were less likely to directly give themselves the favorable task, but they were not less likely to cheat in private after using the randomizer (Studies 1 to 3). Both self-enhancement motives and moral identity have implications for hypocritical behavior, by motivating public moral appearances but not private moral integrity.

The Bright and Dark Side of Gossip for Cooperation in Groups

Recent experimental studies seem to concur that gossip is good for groups by showing that gossip stems from prosocial motives to protect group members from non-cooperators. Thus, these studies emphasize the "bright" side of gossip. However, scattered studies point to detrimental outcomes of gossip for individuals and groups, arguing that a "dark" side of gossip exists. To understand the implications of gossip for cooperation in groups, both the dark and bright side of gossip must be illuminated. We investigated both sides of gossip in two scenario studies. In Study 1 (N = 108), we confronted participants with a free-rider in their group and manipulated whether the gossip recipient was the free-rider's potential victim or not. Participants showed a higher group protection motivation in response to gossip when imagining gossiping to a potential victim of a norm violator compared to a non-victim. They showed a higher emotion venting motivation when imagining gossiping to a non-victim compared to a potential victim. Both these gossip motives were related to an increased tendency to gossip. In Study 2 (N = 104), we manipulated whether participants were the targets or observers of gossip and whether the gossip was true or false. Results showed that targets of negative gossip intended to increase their work effort in the short run, but only when the gossip was true. Furthermore, gossip targets reported lower long-term cooperative intentions toward their workgroup regardless of gossip veracity. This paper demonstrates that gossip has both a "dark" and "bright" side and that situational factors and agent perspectives determine which side prevails.

"Someone told me": Preemptive reputation protection in communication

Information sharing can be regarded as a form of cooperative behavior protected by the work of a reputation system. Yet, deception in communication is common. The research examined the possibility that speakers use epistemic markers to preempt being seen as uncooperative even though they in fact are. Epistemic markers convey the speakers' certainty and involvement in the acquisition of the information. When speakers present a lie as indirectly acquired or uncertain, they gain if the lie is believed and likely do not suffer if it is discovered. In our study, speakers of English and Italian (where epistemic markers were presented lexically) and of Estonian and Turkish (where they were presented grammatically through evidentials) had to imagine being a speaker in a conversation and choose a response to a question. The response options varied 1) the truth of the part of the response addressing the question at issue and 2) whether the epistemic marker indicated that the speaker had acquired the information directly or indirectly. Across languages, if participants chose to tell a lie, they were likely to present it with an indirect epistemic marker, thus providing evidence for preemptive action accompanying uncooperative behavior. For English and Italian participants, this preemptive action depended respectively on resource availability and relationship with the addressee, suggesting cultural variability in the circumstances that trigger it.

Short-sighted greed? Focusing on the future promotes reputation-based generosity

Long-term thinking and voluntary resource sharing are two distinctive traits of human nature. Across three experiments (N=1,082), I propose a causal connection: Sometimes people are generous because they think about the future. Participants were randomly assigned to either focus on the present or the future and then made specific decisions in hypothetical scenarios. In Study 1 (N=200), future-focused participants shared more money in a public dictator game than present-focused participants (+39%), and they were willing to donate more money to charity (+61%). Study 2 (N=410) replicated the positive effect of future-focus on dictator giving when the choice was framed as public (+36%), but found no such effect when the choice was framed as private. That is, focusing on the future made participants more generous only when others would know their identity. Study 3 was a high-powered and pre-registered replication of Study 1 (N=472), including a few extensions. Once again, future-focused participants gave more money to charity in a public donation scenario (+40%), and they were more likely to volunteer for the same charity (+17%). As predicted, the effect was mediated by reputational concern, indicating that future-orientation can make people more generous because it also makes them more attuned to the social consequences of their choices. Taken together, the results suggest that focusing on the future promotes reputation-based generosity. By stimulating voluntary resource sharing, a central function of human foresight might be to support cooperation in groups and society.

The neural representation of social networks

The computational demands associated with navigating large, complexly bonded social groups are thought to have significantly shaped human brain evolution. Yet, research on social network representation and cognitive neuroscience have progressed largely independently. Thus, little is known about how the human brain encodes the structure of the social networks in which it is embedded. This review highlights recent work seeking to bridge this gap in understanding. While the majority of research linking social network analysis and neuroimaging has focused on relating neuroanatomy to social network size, researchers have begun to define the neural architecture that encodes social network structure, cognitive and behavioral consequences of encoding this information, and individual differences in how people represent the structure of their social world.

How Much Do Adolescents Cybergossip? Scale Development and Validation in Spain and Colombia

Cybergossip is the act of two or more people making evaluative comments via digital devices about somebody who is not present. This cyberbehavior affects the social group in which it occurs and can either promote or hinder peer relationships. Scientific studies that assess the nature of this emerging and interactive behavior in the virtual world are limited. Some research on traditional gossip has identified it as an inherent and defining element of indirect relational aggression. This paper adopts and argues for a wider definition of gossip that includes positive comments and motivations. This work also suggests that cybergossip has to be measured independently from traditional gossip due to key differences when it occurs through ICT. This paper presents the Colombian and Spanish validation of the Cybergossip Questionnaire for Adolescents (CGQ-A), involving 3,747 high school students (M = 13.98 years old, SD = 1.69; 48.5% male), of which 1,931 were Colombian and 1,816 were Spanish. Test models derived from item response theory, confirmatory factor analysis, content validation, and multi-group analysis were run on the full sample and subsamples for each country and both genders. The obtained optimal fit and psychometric properties confirm the robustness and suitability of a one-dimensional structure for the cybergossip instrument. The multi-group analysis shows that the cybergossip construct is understood similarly in both countries and between girls and boys. The composite reliability ratifies convergent and divergent validity of the scale. Descriptive results show that Colombian adolescents gossip less than their Spanish counterparts and that boys and girls use cybergossip to the same extent. As a conclusion, this study confirmes the relationship between cybergossip and cyberbullying, but it also supports a focus on positive cybergossip in psychoeducational interventions to build positive virtual relationships and prevent risky cyberbehaviors.

Reciprocity Outperforms Conformity to Promote Cooperation

Evolutionary psychologists have proposed two processes that could give rise to the pervasiveness of human cooperation observed among individuals who are not genetically related: reciprocity and conformity. We tested whether reciprocity outperformed conformity in promoting cooperation, especially when these psychological processes would promote a different cooperative or noncooperative response. To do so, across three studies, we observed participants’ cooperation with a partner after learning (a) that their partner had behaved cooperatively (or not) on several previous trials and (b) that their group members had behaved cooperatively (or not) on several previous trials with that same partner. Although we found that people both reciprocate and conform, reciprocity has a stronger influence on cooperation. Moreover, we found that conformity can be partly explained by a concern about one’s reputation—a finding that supports a reciprocity framework.